How Mary-Kate and Ashley Olsen Built TWO Billion Dollar Empires

[TMC]

Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. They built one of the most sophisticated celebrity business machines in history — then quietly dismantled it to found The Row, one of the most successful American luxury brands ever.

CHAPTERS

• 00:00 Introduction
• 01:40 Dan Wakeford and Celebrity Intelligence (https://celebrity-intelligence.com/)
• 02:47 Why the Olsens are a unique case study
• 07:50 The Full House casting story
• 10:07 The reality of child stardon
• 11:02 Their parents and money management
• 13:30 The set teacher who kept them alive
• 16:22 How their personalities diverged early
• 19:49 From basically pennies to $80,000 an episode
• 21:32 How the Olsens compare to other child stars
• 26:27 The home video empire begins
• 29:56 The BMG deal and Dual Star Records
• 33:28 "How the West Was Fun"
• 36:22 The Walmart line and the billion dollar brand
• 48:00 Turning 18 and taking control
• 53:41 NYU and the paparazzi years
• 57:47 How everything changed in New York

[JO Sweet Heart]

Can you believe that they are going to be 40 on June 13th!!!

God bless you and the girls always!!!

Holly (a day one fan of them)