Why NBC Secretly Buried Alvin & the Chipmunks in 1990

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One Saturday morning in 1990, millions of kids turned on NBC expecting to find Alvin, Simon, and Theodore right where they always were. Instead, they got something completely different. No announcement. No farewell episode. Just — gone. This is the real story of how one of the biggest animated franchises in Saturday morning history was quietly cancelled, why NBC made the call, and the surprising forces that had been building behind the scenes for years.

What you'll learn in this video:
• How a slowed-down tape machine in 1958 accidentally launched one of the most enduring entertainment franchises in history
• Why the 1983 NBC revival became the biggest thing in Saturday morning television — and how the Chipettes doubled the empire overnight
• The real reason Alvin and the Chipmunks was cancelled — and why it had almost nothing to do with the show's ratings
• How the franchise came back stronger than ever, and ended up on the very network that helped bury it

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💬 What is your favorite memory of Alvin and the Chipmunks on Saturday mornings — and were you a Chipmunks fan or a Chipettes fan? Tell us in the comments!

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