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Advertisers aren’t happy with Disney's $10M Super Bowl rates

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04-17-2026, 03:44 AM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 124,387	Advertisers aren’t happy with Disney's $10M Super Bowl rates https://www.sportsbusinessjournal.co...0achieve%20tha Advertisers are hesitant regarding Disney’s reported $10 million price tag for 30-second spots during Super Bowl LXI in 2027, according to reports. While Disney seeks these record rates for its first Super Bowl in 21 years, the high cost has prompted pushback from marketers, marking a sharp increase over previous years.