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Comcast inks $3 billion deal to keep the Olympics through 2036

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03-14-2025, 03:15 AM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 127,190	Comcast inks $3 billion deal to keep the Olympics through 2036 https://www.hollywoodreporter.com/tv...es-1236162867/ The deal includes the 2034 Winter Olympics, which are set to be held in Salt Lake City. As The Wall Street Journal's Joe Flint points out, "Comcast extending Olympics deal for 2033-2036 cycle for $3 billion shows a) belief in live sports and b) that Peacock needs as much live sports as possible to become a viable platform going forward. In many ways, the NBCU approach seems similar to Fox in its approach. Fox bets big on sports and news and less so on entertainment fare and sold bulk of their cable portfolio to Disney. Comcast/NBCU is spinning off bulk of its cable portfolio in favor of broadcast and streaming. In this case, Bravo is their Fox News and by that I mean a strong brand with low-cost content that is still somewhat valuable to the traditional cable bundle as well as help drive streaming (Peacock)"