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09-13-2024, 04:12 AM
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Member
Forum Idol
Join Date: Jan 09, 2001
Posts: 126,797
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Why late-night is downsizing: Viewership is dwindling...
...and the older audience that’s left isn't as valuable to advertisers.
https://www.hollywoodreporter.com/tv...social%20media. The audience for Stephen Colbert, Jimmy Fallon and Jimmy Kimmel has — like much of traditional TV — been on the decline for years as viewers have shifted their habits toward streaming and, specific to the late-night shows, viewing clips on YouTube and social media. |
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