NBC rebranding its primetime Olympic coverage as Primetime in Paris

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https://awfulannouncing.com/nbc/rebr...pic-games.html

Mike Tirico will host Primetime in Paris, which will feature regulars including Snoop Dogg and “cover the biggest stars and competitions with limited commercial interruption,” according to an NBC press release. “Primetime in Paris will be unlike any previous Olympic primetime show in U.S. television history,” said Robert Hyland, the show's producer. “We are going to be highly imaginative in our approach, distilling the best-of-the-best from each day’s events and telling those stories in a unique way. You may know what happened, but we’ll tell you how and why it happened, and complete the stories each night with additional context beyond the action. Whether it’s Snoop Dogg at gymnastics or an Olympian providing an exclusive first-person perspective as they achieve their lifelong dream, Primetime in Paris will be must-see TV every night.”