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Peacock's exclusive NFL game Saturday will go commercial-free in the fourth quarter

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12-21-2023, 09:31 PM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 127,216	Peacock's exclusive NFL game Saturday will go commercial-free in the fourth quarter https://www.wsj.com/business/media/w...cials-71e9ab2c The Saturday night game between the Buffalo Bills and Los Angeles Chargers will go commercial-free in the fourth quarter and feature more sideline stories, studio hits and game content. Noting that Peacock is paying $110 million to exclusively show Saturday's game and a January playoff game, The Wall Street Journal's Joe Flint reports: "The move seems counterintuitive, given that NFL games are a premium destination for advertisers and a cash machine for media companies. Peacock is expecting a lot of new viewers, however, and wants to give them a first-class experience that will persuade them to become paying subscribers."