Inside the bitter split between the SEC and CBS

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https://sports.yahoo.com/inside-the-...144745854.html

“Industry experts believe that CBS will pay about $350 million annually for a secondary Big Ten game.

That is believed to be less than what ESPN/ABC is paying for the top SEC game. It leaves some within the media rights industry flabbergasted.

“That was the surprising thing to everyone in the business,” said one former network executive who spoke to Yahoo Sports under condition of anonymity. “They walked on 300 with the SEC and a better game pick and then paid 350 for a less preferential pick.”

Multiple sources within the SEC who had knowledge of the negotiations believe that the league would have likely renewed its deal with CBS for such a price, though there were other extenuating circumstances, such as flexibility and control of kickoff times.”

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CBS’s Verne Lundquist, Brad Nessler, and Gary Danielson say goodbye to the SEC

"Nobody's had it better than us."