Did She-Hulk Just Save Marvel From Its Failing TV-Making Model?

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https://www.looper.com/1417881/she-h...-making-model/

BY NINA STARNER/OCT. 11, 2023 12:57 PM EST

Fans of the Marvel Cinematic Universe likely know that its television programs have been diminishing in quality since the Emmy-winning "WandaVision." Take 2023's "Secret Invasion," which debuted to poor reviews — despite having the Oscar-nominated Samuel L. Jackson headlining the series. Now, a behind-the-scenes look at Marvel Studios' television projects indicates that "She-Hulk: Attorney at Law," the standalone series for Tatiana Maslany's Jennifer Walters, might have inadvertently fixed a lot of brewing problems in Marvel's television division.

The Hollywood Reporter shared that Marvel is re-evaluating its television-making model. Interestingly, a fair amount of why the company is switching gears has to do with how "She-Hulk" handled its production. When previously making Marvel shows like "Moon Knight," the creator and writer (Jeremy Slater, in that case) stepped aside and let the show's director (or directors) take the reins from there. Gone was the traditional idea that a showrunner has input and creative control throughout the production process. Jessica Gao created and wrote "She-Hulk," but director Kat Coiro led the series during production. However, COVID-19 presented problems during production, and, ultimately, Marvel asked Gao to return and work on "She-Hulk" during post-production — a rarity for the company. In contrast, "Secret Invasion" experienced constant turnover within its production staff, which led many to suspect that's why the show lacked a cohesive and clear vision.