The Big Problem Blake Lively Had With Gossip Girl

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Blake Lively wants to distance herself from Serena's partying image

In a 2015 interview with Allure, Blake Lively made it explicitly clear that she and Serena van der Woodsen were two different people. "It's a weird thing when people feel like they know you really well, and they don't," Lively told the outlet (via Hollywood Life). "I would not be proud to be the person who gave someone the cocaine that made them overdose and then shot someone and slept with someone else's boyfriend," she added, referencing just several of Serena's shocking show arcs. "People loved it, but it always felt a little personally compromising — you want to be putting a better message out there," Lively admitted.

In the same interview, Lively lamented the general lack of control actors have over their image. "I'm in a profession, acting, where it's really for-hire," she explained. "I offer a service that people hire out. I love it, but it's not something I can control." That would explain why Lively forayed into the lifestyle-blogging business, à la Gwyneth Paltrow and Reese Witherspoon. In the summer of 2014, Lively's "Preserve" website launched, hawking artisan items much like Goop and Draper James do, per Vanity Fair. Unfortunately, Lively would discover it harder than expected to carve a public identity outside of Serena.

The actor's flailing brand ultimately went defunct in September 2015, but her offscreen lifestyle continued proving that she and Serena bore little in common.