MTV's Best Kiss Award used to be ground zero for celebrity spontaneity and PDA

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https://www.theringer.com/movies/202...t-kiss-history

Back when the MTV Movie & TV Awards were simply known as the MTV Movie Awards, the Best Kiss Award was the highlight of the ceremony, says Mara Reinstein. "Google the Best Kiss winners since 1992 and see for yourself. Or just take my word for it: The list features an impressive cross section of generational stars from Carrey to Will Smith to Sarah Michelle Gellar to Jake Gyllenhaal to Noah Centineo. But the Best Kiss trophy didn’t become what it was simply because of who received it: It represented an annual opportunity to watch celebrities at their most freewheeling and affectionate. Silly award aside, it meant something. During a time when stars were far more buttoned-up and private, the category was a key that unlocked unprecedented unpredictability—a reputation that grew annually as winners tried to top those before them. Ryan Gosling and Rachel McAdams took their on- and off-screen chemistry to impressive extremes to honor The Notebook in 2005; Robert Pattinson and Kristen Stewart set the internet on fire for four consecutive years; Adam DeVine and Rebel Wilson broke into an R-rated make-out session, censored crotch shots included, during their acceptance speech for Pitch Perfect 2 in 2016. While the Oscars had its most infamous moment ever because of the unpredictable actions of a major star, MTV’s Best Kiss category has for years been a sanctioned breeding ground for improvisational absurdity (albeit of the more affectionate variety)."