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ESPN is seeking to license its brand to major sports-betting companies for $3 billion

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08-28-2021, 04:36 AM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 127,204	ESPN is seeking to license its brand to major sports-betting companies for $3 billion https://www.wsj.com/articles/espn-ex...on-11630089962 The sports cable giant is aiming to capitalize on the fast-growing online gambling industry by negotiating with companies such as operator Caesars Entertainment Inc. and online gambling company DraftKings Inc. ESPN has existing marketing partnerships with both companies. The partnerships could result in ESPN lending its name to sportsbooks.