What makes a TV show GIF-able?

[TMC]

https://www.vulture.com/2019/06/what...in-common.html

According to the GIF-hosting site Giphy, some of the most popular GIFs come from The Office, Saturday Night Live, SpongeBob SquarePants, Jimmy Fallon’s Tonight Show, Game of Thrones, Broad City and The Bachelor. "SpongeBob images are decent representatives of what it is about GIFs that make them so appealing: They can communicate something that words often do not, and they have become a universal shorthand, a shared language as effective and suggestive as written words," says Kathryn VanArendonk. "Once they’re out in the world, it’s not hard to see the appeal or the use case. Why say, 'I am so disgusted by this that I need it to exit my head as quickly as possible and I regret ever looking at it' when you can use the Michael Scott 'NO!' GIF instead? (689 million views on Giphy.) Or if that’s not quite the right version of disgust for you, what about The Bachelor’s Corinne throwing her head backward in some emotional combination of revulsion, annoyance, and boredom? (123 million views.) Or maybe you’re just slightly past the experience of disgust, and are now looking forward to distancing yourself emotionally from whatever damage is playing out beneath you. Maybe you’ve gotten to a place where you’re enjoying the mêlée. That’s more like a Cersei-drinking-wine situation. (47 million views.)" ALSO: How Mad Men's greatest meme "Not Great, Bob!" was born.