Sony Pictures Television has enlisted several brand partners --- including Junior Mints, New York's MTA, the New York Mets and Drake’s -- for its 30th-anniversary Seinfeld celebration. Sony's promotion will include Seinfeld-branded MetroCards, vending machines and a food truck. According to Ad Week, "the campaign also includes new promos and key art that celebrate the anniversary and the show through iconic objects from the series like the puffy shirt, black and white cookie and the eclair that George retrieved from the trash." Seinfeld celebrates its 30th anniversary on July 5.
Designer Brent Waller has created a Lego version of the classic Jerry Seinfeld comedy, which turns 30 on July 5. Unfortunately, his design is only a concept for the Lego Ideas contest, but it could become a reality if there is enough fan demand.