Networks that intend to reduce commercials are trying to convince advertisers to pay

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http://www.latimes.com/business/holl...327-story.html

"The networks need a new selling strategy as their TV ratings continue to decline," says Stephen Battaglio. "The primetime audience of the broadcast networks is off nearly 20% compared with the previous year and many of the major entertainment cable networks have experienced double-digit declines as video content gets consumed to a greater degree on digital platforms. Airing fewer commercials could help reverse that trend, and advertisers would welcome a less crowded environment for their messages."