NBC Universal plans to cut 20% of primetime commercials across all its TV networks - Sitcoms Online Message Boards

TMC · 02-28-2018, 04:19 PM

http://variety.com/2018/tv/news/nbcu...ad-1202712956/

“TV networks would be crazy to believe that anything other than commercial overhaul was anything other than inevitable," says NBC Universal's Linda Yaccarino, pointing to the many ways people skip commercials nowadays.

Regulus · 02-28-2018, 04:46 PM

It's a step in the right direction, excessive advertising is one of the reasons people have "cut the cord". In my case it's too little, too late. In the 11 years since I cancelled my subscription I've amassed a library of DVDs that's so huge it may outlast me!

LUNCH · 02-28-2018, 04:50 PM

I almost never watch NBC or for that matter CBS or ABC anymore.However I am surprised they are doing it voluntarily.Still though cutting the amount by only twenty percent is way too little considering the obscene amount of commercials they show.However as small as their little gesture is it's still a positive one and may start a trend with some other channels.

Chocolate Moose · 02-28-2018, 04:55 PM

Big news !!!

mets82 · 02-28-2018, 05:05 PM

Baby steps

stevea · 02-28-2018, 06:38 PM

TV shows are made to fit the amount of commercial time. Unless all the other networks go along, what is NBC going to do with the extra time?

My bet: promos. They'll say that's not a commercial. If they were to be totally honest, IMO this is what they would have said: We can't sell all the time, so we're cutting down on commercials.

One other thing: ads on cable and digital channels are such gutter slime, I'd like to see them cut the ad time, too.

Ryan Chamberlain · 02-28-2018, 06:57 PM

Awesome. This Is Us fans like me are always complaining about how bad the commercials are during that show. It's like 5 mins of show then a boatload of commercials.

70s show watcher · 02-28-2018, 08:04 PM

that cut down on the ads on snl this year and i must say i like the idea

LUNCH · 03-01-2018, 02:15 PM

The title is also misleading.According to what I read they are only cutting the amount of commercial "time" by ten percent.And that's only on their so called prime time line up.Even if the time allowed for advertising were cut in half it would still be way more advertising than channels had thirty plus years ago.

LUNCH · 03-01-2018, 02:37 PM

And I definitely agree with the comment of how bottom of the barrel TV commercials have become.And also other forms of advertising.I don't watch commercials anymore and it has come to the point where now I can't even stand listening to them so I avoid them altogether.

mets82 · 03-01-2018, 02:48 PM

How can you miss them? There are times that there are so many commercials that actually forget what I was watching.

tlc38tlc38 · 03-01-2018, 02:50 PM

Doesn't matter how many commercials they cut when the programming is still crap.

LUNCH · 03-01-2018, 03:00 PM

Exactly.Whether it's their programming,advertising and so on, channels like NBC,CBS and ABC have degenerated into such crap.If they went off the air I would not even notice or care.The same of course can be said for the majority of the other so called channels.

Regulus · 03-01-2018, 04:17 PM

The three biggest reasons people are cutting the cord are...

1. High Subscription Costs

2. Lame Programming

3. Commercials

MrCleveland · 03-01-2018, 05:05 PM

I wish TV would go back to the 1950's-1960's standards...have a show be sponsored by McDonald's or Geico.

02-28-2018, 04:19 PM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 124,428	NBC Universal plans to cut 20% of primetime commercials across all its TV networks http://variety.com/2018/tv/news/nbcu...ad-1202712956/ “TV networks would be crazy to believe that anything other than commercial overhaul was anything other than inevitable," says NBC Universal's Linda Yaccarino, pointing to the many ways people skip commercials nowadays.

02-28-2018, 04:46 PM	#2
Regulus Member Forum 3000 Club Member Join Date: Feb 07, 2011 Location: Port Orange, Florida Avatar - Poiuyt Posts: 3,371	It's a step in the right direction, excessive advertising is one of the reasons people have "cut the cord". In my case it's too little, too late. In the 11 years since I cancelled my subscription I've amassed a library of DVDs that's so huge it may outlast me!
	__________________ Grail Shows: *Doc Elliot, Owen Marshall-Counselor of Law, Here's Boomer, Three for the Road, Holmes and YoYo* Bucket List Shows: *Hot Wheels, Skyhawks, Run Joe Run, Westwood*

02-28-2018, 04:50 PM	#3
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	I almost never watch NBC or for that matter CBS or ABC anymore.However I am surprised they are doing it voluntarily.Still though cutting the amount by only twenty percent is way too little considering the obscene amount of commercials they show.However as small as their little gesture is it's still a positive one and may start a trend with some other channels.
	Last edited by LUNCH; 02-28-2018 at 05:40 PM.

02-28-2018, 04:55 PM	#4
Chocolate Moose Member Forum 4000 Club Member Join Date: Jan 21, 2007 Location: Brooklyn, NY Posts: 4,881	Big news !!!
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02-28-2018, 05:05 PM	#5
mets82 Member Forum Veteran Join Date: Mar 14, 2011 Location: Connecticut Posts: 5,058	Baby steps
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02-28-2018, 06:38 PM	#6
stevea 22 Years On Sitcoms Moderator Forum Legend Join Date: Aug 13, 2003 Location: Indy Posts: 44,168	TV shows are made to fit the amount of commercial time. Unless all the other networks go along, what is NBC going to do with the extra time? My bet: promos. They'll say that's not a commercial. If they were to be totally honest, IMO this is what they would have said: We can't sell all the time, so we're cutting down on commercials. One other thing: ads on cable and digital channels are such gutter slime, I'd like to see them cut the ad time, too.

02-28-2018, 06:57 PM	#7
Ryan Chamberlain Return Of The Silverburg 2018! Forum Regular Join Date: Mar 10, 2011 Location: Still hiding in Miles Silverburg's closet. Posts: 663	Awesome. This Is Us fans like me are always complaining about how bad the commercials are during that show. It's like 5 mins of show then a boatload of commercials.
	__________________ *Despite my username. I am a chick. I go chirp. But, what does the fox say?* Night Court, The Simpsons, Pre-Cartini General Hospital, Step By Step, Murphy Brown, Three's Company and Perfect Strangers fan forever! "You can't put a porcupine in a barn, set it on fire, and expect to make licorice" -Dana Carvey *You robbed an international house of pancakes. How waffle-Harry T. Stone. <3* Goodnight, sweet prince. Harry Anderson 1952-2018

02-28-2018, 08:04 PM	#8
70s show watcher Member Forum 4000 Club Member Join Date: May 20, 2008 Location: between point place and studio 8 h Posts: 4,548	that cut down on the ads on snl this year and i must say i like the idea

03-01-2018, 02:15 PM	#9
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	The title is also misleading.According to what I read they are only cutting the amount of commercial "time" by ten percent.And that's only on their so called prime time line up.Even if the time allowed for advertising were cut in half it would still be way more advertising than channels had thirty plus years ago.

03-01-2018, 02:37 PM	#10
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	And I definitely agree with the comment of how bottom of the barrel TV commercials have become.And also other forms of advertising.I don't watch commercials anymore and it has come to the point where now I can't even stand listening to them so I avoid them altogether.

03-01-2018, 02:48 PM	#11
mets82 Member Forum Veteran Join Date: Mar 14, 2011 Location: Connecticut Posts: 5,058	How can you miss them? There are times that there are so many commercials that actually forget what I was watching.

03-01-2018, 02:50 PM	#12
tlc38tlc38 Every day’s a Dolly day! Forum Star Join Date: May 02, 2008 Location: I’m just travelin’ thru Posts: 19,252	Doesn't matter how many commercials they cut when the programming is still crap.
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03-01-2018, 03:00 PM	#13
LUNCH Member Senior Member Join Date: Oct 23, 2010 Location: New York State Posts: 1,304	Exactly.Whether it's their programming,advertising and so on, channels like NBC,CBS and ABC have degenerated into such crap.If they went off the air I would not even notice or care.The same of course can be said for the majority of the other so called channels.

03-01-2018, 04:17 PM	#14
Regulus Member Forum 3000 Club Member Join Date: Feb 07, 2011 Location: Port Orange, Florida Avatar - Poiuyt Posts: 3,371	The three biggest reasons people are cutting the cord are... 1. High Subscription Costs 2. Lame Programming 3. Commercials

03-01-2018, 05:05 PM	#15
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,222	I wish TV would go back to the 1950's-1960's standards...have a show be sponsored by McDonald's or Geico.
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