How Game of Thrones mastered social media to become the most viral show on TV - Sitcoms Online Message Boards

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How Game of Thrones mastered social media to become the most viral show on TV

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04-16-2016, 01:54 AM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 127,819	How Game of Thrones mastered social media to become the most viral show on TV http://www.wsj.com/articles/how-game...ion-1460647937 As The Wall Street Journal reports, "HBO started crafting a social-media strategy a year and a half before the show’s debut, assembling a team that has worked to expand the show’s viral reach ever since. HBO marketers found an ideal environment for stoking online activity: passionate and literate fans, a multitude of characters and allegiances and a distinct, complex world with its own rules.” PLUS: GoT creators are anti-spoilers.