MTV News is being rebooted as part of an effort to revive MTV

[TMC]

http://variety.com/2016/tv/news/mtv-...com-1201703599

MTV isn’t trying to find the next Kurt Loder, Gideon Yago and Tabitha Soren. But a new effort will try to breathe new life into MTV News with more higher quality content.

[tlc38tlc38]

"Higher quality content"???....they've already hit rock bottom so they wouldn't have to do much at all to make the content higher.

[mets82]

oh please. Supposed to believe them after they destroyed MTV.

[TV Tan]

It would be impossible to revive MTV at this point.
They should just make another MTV,
that plays only music videos...
Or move the pregnant teen shows, and the 'ya gotta be a sexy hot teen' shows
to another station (MTV 5 would that be now?)
and let MTV 1 play the videos.
That how it was when we were your age,
and we liked it! (fist pounds on desk) attitude simulated of course

[robyrob]

how much "news" could there possibly be about infomercials and fake reality shows?

that's all MTV seems to think is important now.

[TMC]

http://variety.com/2016/tv/news/mtv-...nt-1201740235/

Viacom boss Philippe Dauman announced today “a more significant re-imagining of the brand” of MTV, one that will strengthen the cable network's connection to music and pop-culture after becoming an afterthought in recent years. “This next broadcast year is going to be a landmark for that brand,” says Dauman.

[mets82]

I will believe it when I see it.

[IllinoisTVFan]

I miss the early days of MTV where they not only played videos but videos by actual rock artists. Because of MTV the alternative acts beginning in the 80's and continuing into the 90's became popular. Now it's all about lame hip hop, pop and R&B.

[TMC]

Originally Posted by IllinoisTVFan

I miss the early days of MTV where they not only played videos but videos by actual rock artists. Because of MTV the alternative acts beginning in the 80's and continuing into the 90's became popular. Now it's all about lame hip hop, pop and R&B.

I don't immediately know what can be done to make MTV relevant again. I don't think that going back to its original format of playing wall to wall music videos would work in this day and age when we have YouTube. MTV just needs to get away from its exploitative reality TV obsession. They've been bogged down in it for so long, that they forgot about developing more innovative or cutting edge programming.

Also, MTV needs once again, be at the forefront (and function as the gatekeepers of sorts) for whatever is hot in popular culture (be it movies, politics, and of course music). In other words, MTV needs to be the CNN/MSNBC/Fox News for the "young people" (i.e. high school and college age students). Now, pretty much no different than Freeform (formerly ABC Family) or The CW. There's just no clear cut direction as everything seems to be done on the cheap or on the fly.

[mets82]

I think MTV, like other channels need a vision of what said channel should be.

MTV-channel for music videos
TV Land-channel for classic shows
CMT-Channel for all things country
Fuse-See MTV.
GSN-channel for game shows



My point is thats how it should be. Now, you have all these channels overlapping with one another and not only that, channels like Music Television showing everything BUT music.

[Riley Martin]

Time for the plug to be pulled on MTV.

[la10424]

I don't understand MTV in general. It's called Music Television but I swear I almost never see music on there anymore.

[la10424]

Maybe instead of MTV standing for Music Television it should stand for miscellaneous TV.

[TMC]

Originally Posted by IllinoisTVFan

I miss the early days of MTV where they not only played videos but videos by actual rock artists. Because of MTV the alternative acts beginning in the 80's and continuing into the 90's became popular. Now it's all about lame hip hop, pop and R&B.

I think that MTV slowly stopped being "cool" or on the cutting edge if you will around 1997-98. That was when Beavis & Butt-head ended and Total Request Live (or at the time, two separate shows, MTV Live and Total Request). It was also around this time that MTV relocated to Times Square in New York.

It was around this time that the grunge/alternative era ended and MTV's w/ TRL as the main lynch-pin started shoving the same tunes that were on constant rotation on pop radio down viewer's throats. MTV in essence started to become something (depending on how old you were) to laugh at instead of w/ like when Beavis & Butt-head were mocking MTV's videos.

Then came the seemingly endless supply of dopey "reality" shows by the turn of the millennium. The Hills and My Super Sweet 16 (possibly staged "reality" shows centered on vapid, over-privileged youth) arguably signified the "point of no return" regarding MTV's network decay. Rather exploitative shows like Jersey Shore, 16 & Pregnant/Teen Mom only dragged them further into the gutter to put things nicely.

[mets82]

I watched The Hills and Beavis and Butthead. I sometimes watch The Challenge but The Real World JTS.