Greg Berlanti credits CBS’ “masterful” plan for Supergirl’s success

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http://variety.com/2015/tv/news/greg...ot-1201629997/

"I think CBS’ whole plan for it (worked), from top to bottom — to reach out to people who like comics, people who don’t like comics, men, women,” says the producer. "Their entire launch — where they placed it on the schedule, behind an episode of Big Bang — all of it was masterful. And all of it was why they’re so good at doing what they do. They were always, from the beginning, very precise at how they wanted to introduce her to the world.”