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09-20-2013, 02:23 AM
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#1 |
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Member
Forum Idol
Join Date: Jan 09, 2001
Posts: 126,377
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Lucy and Desi: The Advertising years
http://www.adweek.com/news/advertisi...sements-152396
"I Love Lucy's" Lucille Ball and Desi Arnaz also live on in advertising for cigarettes and banking. |
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11-19-2013, 02:00 PM
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#2 |
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Hooray for "Hazel!"
Frequent Poster
Join Date: Nov 19, 2013
Location: St. Louis
Posts: 396
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Don't forget "Squizz Com Leelt"!
Beginning in 1955, Procter and Gamble and General Foods were alternate sponsors on "I Love Lucy". One of the funniest commercials I've ever seen was part of the 1956 episode "Lucy and Superman." You Tube has a video of the final commercial and credits; the commercial have Lucy and Desi talking about the (then) new Squeeze Comb Lilt home permanent, in which the waving lotion is applied in a squeeze bottle, rather than being "dip-dabbed" as the other leading brand (Toni) was.
And in his best "English broken here" accent, Desi reminds the audience to go to the store to buy "Squizz Com Leelt." Lucy then translates, "That's Squeeze Comb Lilt home permanent." 
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