Vevo, the music video website, to launch a TV channel that's like the old MTV - Sitcoms Online Message Boards

TMC · 12-22-2011, 07:31 PM

Vevo, a Music Video Web Site, Wants to Get Into Television

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In yet another example of the muddying of media categories, Vevo, the music video Web site set up by the two largest record companies is in talks with cable carriers to become a TV channel.

The company, which operates independently but is owned by the Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company, has grown quickly since it was introduced two years ago as the music industry’s version of Hulu: a source of high-quality online content that could draw premium advertising.

As of October, Vevo had 57 million users in the United States and streamed 827 million videos a month, a 400 percent increase since the Web site began in December 2009, according to a report the company issued on Tuesday.

To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment.

It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages.

The talks were first reported by The Financial Times. A Vevo spokeswoman declined to comment on its plans.

Vevo’s videos are streamed through YouTube, which provides the bulk of Vevo’s traffic. But the company has been eager to establish Vevo as a recognizable consumer brand since it earns more advertising revenue when users go directly to its site, instead of through YouTube or other platforms.

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mets82 · 12-22-2011, 09:21 PM

Im all for it. If its like the old MTV, why not. I think if there is competition, MTV might change there tune. What I mean is, more music videos and less 16 and Pregnant and Jersey Shore.

MrCleveland · 12-23-2011, 09:13 AM

One word...

YES!

This can show the REAL MTV what they did...sell-out!

TheCars1986 · 12-23-2011, 11:28 AM

I'm not sure if it's available in all areas, but there's a channel in the Baltimore/DC area called "The Cool TV", which is EXACTLY like old school MTV. Nothing but music videos/music concerts (the occasional music infomercial in the wee hours of the morning) 24/7.

12-22-2011, 07:31 PM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 125,301	Vevo, the music video website, to launch a TV channel that's like the old MTV Vevo, a Music Video Web Site, Wants to Get Into Television Link In yet another example of the muddying of media categories, Vevo, the music video Web site set up by the two largest record companies is in talks with cable carriers to become a TV channel. The company, which operates independently but is owned by the Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company, has grown quickly since it was introduced two years ago as the music industry’s version of Hulu: a source of high-quality online content that could draw premium advertising. As of October, Vevo had 57 million users in the United States and streamed 827 million videos a month, a 400 percent increase since the Web site began in December 2009, according to a report the company issued on Tuesday. To develop the service, Vevo wants to become something akin to what MTV was in its earlier days: a channel that will show music videos as well as other kinds of pop-culture entertainment. It could create a cable channel of its own, or make deals with existing content companies, according to two people with knowledge of the company’s negotiations, who spoke on condition of anonymity because the talks are said to be in the early stages. The talks were first reported by The Financial Times. A Vevo spokeswoman declined to comment on its plans. Vevo’s videos are streamed through YouTube, which provides the bulk of Vevo’s traffic. But the company has been eager to establish Vevo as a recognizable consumer brand since it earns more advertising revenue when users go directly to its site, instead of through YouTube or other platforms. .
	Last edited by Zoneboy; 12-22-2011 at 08:17 PM.

12-22-2011, 09:21 PM	#2
mets82 Member Forum Veteran Join Date: Mar 14, 2011 Location: Connecticut Posts: 5,058	Im all for it. If its like the old MTV, why not. I think if there is competition, MTV might change there tune. What I mean is, more music videos and less 16 and Pregnant and Jersey Shore.
	__________________ http://www.superbowlgreatness.blogspot.com/ Please check out my blog. I vent on all things. TV, sports etc. you name it. Its also a work in progress. Check out and see what you think.

12-23-2011, 09:13 AM	#3
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,222	One word... YES! This can show the REAL MTV what they did...sell-out!
	__________________ Thank God for kids that love Obscure Things. Lee Hazlewood (1929-2007) You ARE Special to God! Rev. Ernest Angely (August 1921-May 2021)

12-23-2011, 11:28 AM	#4
TheCars1986 #VLSKMS Forum Fanatic Join Date: Nov 22, 2008 Location: Maryland Posts: 8,606	I'm not sure if it's available in all areas, but there's a channel in the Baltimore/DC area called "The Cool TV", which is EXACTLY like old school MTV. Nothing but music videos/music concerts (the occasional music infomercial in the wee hours of the morning) 24/7.