MyNetworkTV ceases to be a network - Sitcoms Online Message Boards

TMC · 09-30-2009, 09:08 PM

http://www.variety.com/article/VR111...14&ref=ra&cs=1

MyNetworkTV exits ratings game
Nielsen to distribute numbers in syndication report
By MICHAEL SCHNEIDER

Now that it's no longer a network, MyNetworkTV is out of the nightly
ratings game.

Nielsen informed its clients Tuesday that MyNetworkTV has stopped
supplying program information to its daily reporting service effective
this week.

Instead, MyNetworkTV will now receive its numbers as part of the
weekly syndication ratings report, which is released every Tuesday.

Move comes as MyNet officially morphed on Monday from a network into a
programming service, airing off-net programming and movies as well as
"WWE Smackdown" on Fridays.

Twentieth Television, which runs the programming service, will
continue to sell MyNet's ad time based on those syndie numbers.

Although it will no longer receive daily national ratings, MyNet will
still get some semblance of a daily report card via overnight ratings
for Nielsen's 56 metered markets (although those numbers are generally
ignored by network execs, who receive more accurate fast national
ratings in the morning).

Twentieth execs were pleased with the early results from Monday
night's back-to-back airings of NBC U's off-net "Law and Order:
Criminal Intent." The two hours were up 43% in the metered markets vs.
the same night a year ago, when MyNet aired the two-hour "Celebrity
Expose."

MyNet's sked also includes "Are You Smarter Than a 5th Grader" and
"Deal or No Deal" on Tuesdays, back-to-back segs of "The Unit" on
Wednesdays and movies on Thursday.

catlover79 · 09-30-2009, 10:22 PM

Gee, who didn't see that coming?? I'm still shocked that the CW is still on.

Brent88 · 09-30-2009, 10:32 PM

1 down, 2 to go(The CW and NBC

)

Jude The Obscure · 10-01-2009, 12:57 PM

I never considered MNTV a network..it was always a programming service in my eyes.

catlover79 · 10-01-2009, 01:11 PM

Quote:

Originally Posted by Jude The Obscure

I never considered MNTV a network..it was always a programming service in my eyes.

biffbronson · 10-02-2009, 04:55 PM

There's a really long list of stuff I watch on My Network. Without it I would be sticking with DVDs and VHS just about always! I don't watch much of their prime time though, but my mom is a Deal fan so I'm sure she'll be watching that.

I'm loving being able to see My Favorite Martian, Perry Mason, and Bonanza Monday through Friday. And 2 episodes of Petticoat Junction every Saturday!

James · 10-04-2009, 02:59 PM

Goodbye and, more importantly, good riddance! (Hopefully that means that Smackdown! is finally dead!)

Jude The Obscure · 10-04-2009, 08:16 PM

James, MNTV is still up and running--they just don't call themselves a "network" anymore.

09-30-2009, 09:08 PM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 124,377	MyNetworkTV ceases to be a network http://www.variety.com/article/VR111...14&ref=ra&cs=1 MyNetworkTV exits ratings game Nielsen to distribute numbers in syndication report By MICHAEL SCHNEIDER Now that it's no longer a network, MyNetworkTV is out of the nightly ratings game. Nielsen informed its clients Tuesday that MyNetworkTV has stopped supplying program information to its daily reporting service effective this week. Instead, MyNetworkTV will now receive its numbers as part of the weekly syndication ratings report, which is released every Tuesday. Move comes as MyNet officially morphed on Monday from a network into a programming service, airing off-net programming and movies as well as "WWE Smackdown" on Fridays. Twentieth Television, which runs the programming service, will continue to sell MyNet's ad time based on those syndie numbers. Although it will no longer receive daily national ratings, MyNet will still get some semblance of a daily report card via overnight ratings for Nielsen's 56 metered markets (although those numbers are generally ignored by network execs, who receive more accurate fast national ratings in the morning). Twentieth execs were pleased with the early results from Monday night's back-to-back airings of NBC U's off-net "Law and Order: Criminal Intent." The two hours were up 43% in the metered markets vs. the same night a year ago, when MyNet aired the two-hour "Celebrity Expose." MyNet's sked also includes "Are You Smarter Than a 5th Grader" and "Deal or No Deal" on Tuesdays, back-to-back segs of "The Unit" on Wednesdays and movies on Thursday.

09-30-2009, 10:22 PM	#2
catlover79 God Bless Val Forum Addict Join Date: May 29, 2006 Location: Bewitched in Ohio Posts: 70,376	Gee, who didn't see that coming?? I'm still shocked that the CW is still on.
	__________________ "Jesus loves you and He approves this message." "I'm alive. I'm feeling good. I'm trying to live every moment as much as I can." - Valerie Harper, March 2013

09-30-2009, 10:32 PM	#3
Brent88 Member Forum Star Join Date: Aug 01, 2003 Location: Alabama Posts: 16,180	1 down, 2 to go(The CW and NBC )
	__________________ Brent

10-01-2009, 12:57 PM	#4
Jude The Obscure Retired Eternal Member Forum Veteran Join Date: Dec 10, 2006 Posts: 7,519	I never considered MNTV a network..it was always a programming service in my eyes.

10-02-2009, 04:55 PM	#6
biffbronson Sentimental Fool Forum Star Join Date: Aug 22, 2009 Location: Near Notre Dame Posts: 10,262	There's a really long list of stuff I watch on My Network. Without it I would be sticking with DVDs and VHS just about always! I don't watch much of their prime time though, but my mom is a Deal fan so I'm sure she'll be watching that. I'm loving being able to see My Favorite Martian, Perry Mason, and Bonanza Monday through Friday. And 2 episodes of Petticoat Junction every Saturday!

10-04-2009, 02:59 PM	#7
James Member Forum Veteran Join Date: Jan 07, 2001 Location: Dayton, Ohio, USA Posts: 6,370	Goodbye and, more importantly, good riddance! (Hopefully that means that Smackdown! is finally dead!)

10-04-2009, 08:16 PM	#8
Jude The Obscure Retired Eternal Member Forum Veteran Join Date: Dec 10, 2006 Posts: 7,519	James, MNTV is still up and running--they just don't call themselves a "network" anymore.