23 Hours of Non Music Television: THE RETURN of the Anti-MTV Club

[TMC]

http://tv.groups.yahoo.com/group/23H...sicTelevision/

People have been complaining about the lack of music on MTV since the
mid '90s, when it discovered that series like The Real World delivered
ratings much more effectively than amorphous blocks of videos ever
could. Sure, MTV now airs plenty of programs about music
artists—behind-the-scenes stuff like Cribs and Making the Video
and Diary. But music content is dwarfed by their popular slate of
reality series: Road Rules, Jackass, The Osbournes, Punk'd, and
Sorority Life.


MTV, which was born on August 1, 1981, also loves to mythologize
itself, recycling its
greatest hits via histories of TRL or Headbangers Ball, and it
squeezes every last drop out of The Real World and Road Rules with
frequent rematches and reunions.


MTV already covered its butt with MTV2,
which fulfills the functions of the old MTV, playing videos for most
of its 24 hours.


Looking back at tapes of early MTV, it seems hilariously raggedy:
clueless VJs hanging out in the studio as a weird slipstream of videos
glides by. Nothing bands from Nowheresville sprang up and became
icons, and for a moment it felt like no one was guarding the door. MTV
ushered in a bum-rush that knocked radio programmers off their
feet—briefly. What made the channel so appealing back
then—and what neither Fuse nor MTV2 really has—was its
mutant eclectism.

Group Info
Members: 1
Created: Dec 31, 2004
Language: English