Fox begging Americans to keep watching soccer after the U.S. men’s team’s elimination

[TMC]

...smelled of fear.

https://awfulannouncing.com/fox/desp...t-belgium.html

Fox Sports broadcasters pleading with Americans to keep watching the World Cup following the U.S. men’s team's 4-1 elimination by Belgium was a naked attempt to retain a massive casual audience. The network knew the U.S. exit on home soil meant an immediate drop-off in television ratings for the remainder of the tournament. The post-match plea from the broadcast booth, while heavily criticized by sports media as a desperate commercial maneuver, reflects the unique challenge of growing soccer in the U.S.