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How would you rank all of the Presidents of ABC Sports from best to worst and why exactly?
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The presidents of ABC Sports can be ranked by their innovations, impact on the industry, and success during their tenure. Here is a ranking from best to worst, based on historical impact and industry recognition.
1. Roone Arledge (1964–1986)
Arledge is widely considered the most transformative figure in the history of sports television. He set the standard for modern sports broadcasting, and his vision extended beyond just showing the game.
- Innovations: Pioneered techniques still used today, such as instant replay, slow-motion, freeze-frame, and the use of handheld cameras.
- Signature programs: Created iconic shows that changed the sports landscape, including Monday Night Football and ABC's Wide World of Sports.
- Legacy: Recognized for his focus on "the human drama of athletic competition," turning sports broadcasting into a form of storytelling.
- Recognition: Named one of the 100 most important Americans of the 20th century by Life magazine and a posthumous winner of the Roone Arledge Award for Innovation.
2. Edgar Scherick (1956–1964)
Though he led for a shorter period, Scherick was the initial pioneer who created the sports packaging company that would become ABC Sports.
Foundational work: Created and developed Wide World of Sports, which became a signature program for decades.
- Mentorship: Mentored Roone Arledge, among other future industry leaders.
- Industry impact: Established the company and many of the early principles that Arledge would later build upon.
3. Steve Bornstein (1996–1999)
Bornstein's tenure was brief, but impactful, building on his previous successes at ESPN.
- College football: Strengthened ABC Sports' presence in college football by creating the Bowl Championship Series (BCS), establishing the network as a premier destination for the sport.
- Synergy with ESPN: His leadership fostered tighter integration between ABC Sports and the then-separate cable powerhouse ESPN, which he had helped grow into a multimedia giant.
- Overall legacy: A two-time Sports Broadcasting Hall of Fame inductee, Bornstein is remembered for his business acumen and foresight, not just during his time at ABC, but also at ESPN and the NFL Network.
4. Dennis Swanson (1986–1996)
Stepping into the giant shoes of Roone Arledge, Swanson was known as a hands-on manager who revitalized the network's finances and programming.
Financial savvy: Cut costs and improved profitability, which had declined at the end of the Arledge era.
- Revitalized Monday Night Football: Changed the format of the broadcast booth to bring new life to the iconic show.
- Business deals: Played a role in creating the Bowl Championship Series (BCS) and successfully negotiated to stagger the Winter and Summer Olympic Games.
5. James Pitaro (March 2018–present)
Pitaro was appointed chairman of ESPN and sports content for Disney's cable channels and ABC. His tenure is still unfolding, but has so far been marked by a focus on the direct-to-consumer market and aggressive rights deals.
- Direct-to-consumer growth: Oversees ESPN+ and other digital platforms, reflecting a pivot toward streaming.
- Content strategy: Negotiated new rights deals with the NFL, UFC, and SEC.
- Innovation: Led the network through the pandemic with innovative virtual broadcasts.
6. George Bodenheimer (2003–2011)
Bodenheimer's career is intrinsically linked to ESPN, where he started in the mailroom and rose to president. He was instrumental in shaping the network's early identity and building the ESPN brand.
- Leadership: As president of both ESPN and ABC Sports, he oversaw the integration of the two sports divisions, with ABC Sports eventually being rebranded "ESPN on ABC".
- Cross-platform strategy: Orchestrated a successful multi-platform strategy across television, digital, and new technologies.
- Transition to ESPN: His long tenure largely focused on growing ESPN, rather than the ABC Sports division specifically.
7. Howard Katz (1999–2003)
A veteran sports television producer, Katz led ABC Sports during a challenging time but is credited with improving morale and reviving Monday Night Football.
- Improved programming: Hired commentator John Madden to breathe new life into Monday Night Football.
- Revitalization efforts: Focused on reviving the ABC Sports brand, which had been under pressure from ESPN.
- Scheduling expertise: His biggest legacy is his later work at the NFL, where he became the influential "scheduling guru".
8. John Skipper (2011–2017)
While highly regarded for his leadership at ESPN, Skipper's association with ABC Sports was indirect. As ESPN president, he also co-chaired Disney Media Networks, but his focus was not specifically on the traditional ABC Sports division.
- Focus on ESPN: Primarily led ESPN during his tenure, overseeing numerous major rights agreements.
- Exit: Resigned abruptly in 2017 due to a substance addiction, bringing a controversial end to his leadership.
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Poe:
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Ranking the Presidents of ABC Sports involves evaluating their impact on the network, innovations they introduced, and the overall legacy they left behind. Here's a subjective ranking from best to worst:
1. Roone Arledge (1964–1986)
Why: Often credited with revolutionizing sports broadcasting, Arledge introduced innovative production techniques and created iconic programs like "Wide World of Sports." His focus on storytelling transformed how sports were presented on television, leaving a lasting legacy.
2. George Bodenheimer (2003–2011)
Why: Bodenheimer was instrumental in expanding ESPN's reach and influence, navigating the network through a period of significant growth. His leadership included the launch of new programming and maintaining high standards for sports journalism.
3. Dennis Swanson (1986–1996)
Why: Swanson helped modernize ABC Sports during the rise of cable television. He played a critical role in the network's sports strategy and oversaw major events, including the Olympics, enhancing ABC's sports portfolio.
4. John Skipper (2011–2017)
Why: Skipper focused on digital expansion and adapting to the changing media landscape. He emphasized the importance of online presence and streaming, which positioned ESPN well for the future.
5. Steve Bornstein (1996–1999)
Why: Bornstein was known for his work on ESPN and helped in the transition of ABC Sports into a more digital era, but his impact was less pronounced compared to predecessors.
6. Howard Katz (1999–2003)
Why: Katz focused on securing major sports rights deals, but his tenure was marked by challenges in maintaining viewership and relevance as competition increased.
7. James Pitaro (2018–present)
Why: Pitaro has continued to adapt to the digital age and shifting viewer preferences, but it’s still early in his tenure to fully assess his long-term impact.
8. Edgar Scherick (1956–1964)
Why: While Scherick laid the groundwork for sports broadcasting, his impact was overshadowed by the innovations introduced by Arledge and others. His era was more about establishing ABC in the sports realm rather than revolutionizing it.
Summary
The rankings largely reflect the transformative impact each president had on ABC Sports, especially concerning innovation, leadership during pivotal moments, and adapting to the evolving landscape of sports broadcasting. Roone Arledge stands out as the most influential figure, while the others had varying degrees of success in building upon that foundation.
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Perplexity:
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Ranking the presidents of ABC Sports from best to worst requires evaluating their innovation, leadership impact, and how their tenure influenced both ABC and the sports broadcasting landscape. Based on available historical evidence, industry assessments, and legacy outcomes, the ranking and reasoning are as follows:
1. Roone Arledge (1964–February 1986)
Arledge stands as the single most important figure in sports television history. He revolutionized how Americans experienced sports by merging storytelling with technical innovation. Under his command, ABC Sports introduced Monday Night Football, Wide World of Sports, and Olympic coverage that treated athletics as cultural spectacle rather than niche content. His pioneering use of slow motion, instant replay, and handheld cameras transformed broadcast production and set standards every network would emulate. Arledge turned ABC from a lagging network into the dominant player in televised sports.
2. Edgar Scherick (1956–1964)
Scherick founded the foundation upon which Arledge built his empire. He created Sports Programs, Inc., sold it to ABC in 1960, and laid the conceptual groundwork for Wide World of Sports by recruiting Arledge to the division. His emphasis on low-cost but high-engagement events (like track and field) proved ABC could compete with CBS and NBC without major league rights. Scherick was a business visionary more than a production innovator—he saw that sports could fill broadcast gaps profitably.
3. Dennis Swanson (February 1986–April 1996)
Swanson’s era was defined by recovery and pragmatism following ABC Sports’ costly rights deals of the early 1980s. He streamlined operations, cut losses, restructured broadcast talent, and brought stability. Swanson’s innovations included securing the Belmont Stakes to complete the Triple Crown package, reshaping Monday Night Football’s booth, and introducing ideas like staggering the Summer and Winter Olympics, later adopted by the IOC. Though not revolutionary, his fiscal discipline ensured ABC Sports' survival in a post-Arledge environment.
4. George Bodenheimer (2003–2011)
Bodenheimer led during the full integration of ABC Sports into ESPN’s branding as “ESPN on ABC”, transforming the division into a seamless part of Disney’s multimedia ecosystem. His tenure was marked by tech innovation (HD simulcasts, ESPN360.com, Mobile ESPN) and corporate synergy, though critics argued it effectively ended ABC Sports’ identity as a standalone brand. As a strategist, Bodenheimer extended Arledge’s reach into the digital era.
5. Steve Bornstein (April 1996–March 1999)
Bornstein’s short term linked ABC and ESPN operationally following Disney’s 1995 acquisition of CapCities/ABC. Already ESPN’s president, he worked to merge broadcast and cable structures. His contributions were mostly organizational, integrating network sports into a cross-platform model that would later define Disney’s approach. However, he had little signature creative footprint on ABC itself.
6. Howard Katz (March 1999–March 2003)
Katz tried to revive ABC’s fading sports division amid Disney’s shift toward ESPN dominance. He negotiated high-profile rights renewals like the Rose Bowl and Indy 500, introduced John Madden to Monday Night Football, and developed Tiger Woods’ primetime specials. Unfortunately, the branding and financial pressures of Disney’s corporate realignment limited long-term impact, and Katz’s presidency effectively marked ABC Sports’ sunset as an independent brand.
7. John Skipper (October 2011–December 2017)
Though a bold and progressive content curator, Skipper’s tenure oversaw heavy subscriber loss for ESPN and declining broadcast relevance for ABC Sports. He championed original storytelling and digital expansion, yet his time was marred by overinvestment in expensive rights and a massive wave of layoffs that shook morale. His resignation in 2017 ended a turbulent era for ESPN and ABC Sports administration.
8. James Pitaro (March 2018–present)
Pitaro brought stability and optimism after Skipper’s chaotic exit, successfully launching ESPN+ and positioning ESPN/ABC for the streaming future. While strategically sound, his presidency has been corporate and cautious compared to his predecessors’ creative heights. ABC’s sports broadcast role has become secondary to ESPN—a reflection of market forces more than Pitaro’s leadership flaws, but it nonetheless places him lower for traditional ABC Sports legacy.
Final Ranking Summary
Rank | President | Years | Core Legacy
------+----------------------+----------------+------------------------------------------------------------------------------
1 | Roone Arledge | 1964–1986 | Transformed sports into entertainment; created modern live broadcast formats
2 | Edgar Scherick | 1956–1964 | Founded ABC Sports; recruited Arledge; business visionary
3 | Dennis Swanson | 1986–1996 | Cost cutter, steady manager; introduced Olympic staggering
4 | George Bodenheimer | 2003–2011 | Corporate integration and digital expansion
5 | Steve Bornstein | 1996–1999 | ESPN-ABC merger architect
6 | Howard Katz | 1999–2003 | Short-term revival attempts amid decline
7 | John Skipper | 2011–2017 | Creative but destabilized ESPN era
8 | James Pitaro | 2018–present | Focus on streaming synergy; low broadcast innovation
Arledge’s dominance remains unmatched in scale and influence, with Scherick as the architect who handed him the canvas on which modern sports television was painted. Later presidents primarily inherited, adapted, or managed that legacy rather than reinventing it.
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Grok:
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Ranking of ABC Sports Presidents: Best to Worst
Ranking the presidents of ABC Sports (and its evolution into ESPN on ABC) is inherently subjective, as it weighs factors like innovation in broadcasting, securing landmark rights deals, cultural impact on sports media, ratings success, and leadership during pivotal eras like the rise of cable TV, primetime sports, and streaming. I've drawn from historical analyses, industry legacies, and key achievements to create this order, prioritizing transformative contributions over tenure length or financial metrics alone. Roone Arledge stands alone as the revolutionary who defined modern sports TV, while others built (or maintained) on that foundation amid growing competition.Here's my ranking from best to worst, with detailed reasoning for each:
1. Roone Arledge (1964–February 1986, formal president from 1968)
Arledge is the undisputed pioneer who elevated ABC Sports from a struggling, low-budget operation to the gold standard of sports broadcasting. He revolutionized production techniques—introducing instant replay, slow-motion, handheld cameras, and the "up close and personal" athlete storytelling that humanized sports. Under him, ABC launched Wide World of Sports (1961, as producer), Monday Night Football (1970, the first primetime sports staple), and iconic Olympic coverage (e.g., the 1972 Munich tragedy's 17-hour live broadcast). He secured rights to NCAA football, AFL games, and more, turning ABC into a ratings juggernaut and influencing the entire industry. Sports Illustrated ranked him third (behind Ali and Jordan) in impact on sports from 1950–1990. His vision blended show business with athletics, creating enduring formats still used today. No one else matches his foundational genius.
Edgar Scherick (1956–1964)
As the architect of ABC Sports' early foundation, Scherick deserves a high spot for bootstrapping the division when ABC was a distant third network. He founded Sports Programs Inc. and packaged low-cost, high-appeal events like NCAA college football (ABC's first in 1950s) and the groundbreaking Wide World of Sports (1961), which debuted with events like the Penn and Drake Relays. Scherick negotiated innovative sponsor deals (e.g., AAU events for $50,000/year) and mentored Arledge, handing him the reins to scale his ideas. His work laid the groundwork for ABC's sports ascent, earning him the Producers Guild's Norman Lear Achievement Award. In an era of limited TV sports, his entrepreneurial hustle made ABC viable—without him, Arledge's innovations might never have happened.
3. Steve Bornstein (April 1996–March 1999)
Bornstein bridged ABC's network legacy with ESPN's cable dominance during Disney's integration, solidifying ABC as the "preeminent network for college football." He created the Bowl Championship Series (BCS, precursor to the playoff), extended contracts with major conferences, and launched the X Games (1995, as ESPN president) and ESPYs (1993). His tenure emphasized multimedia synergy, winning 59 Emmys and 57 Cable Ace Awards. Short but impactful, he navigated the post-Arledge transition by focusing on high-value rights and innovation, setting the stage for ESPN's global growth.
4. George Bodenheimer (March 2003–October 2011)
Bodenheimer's long stewardship oversaw ESPN/ABC's golden age of expansion, growing the portfolio from one channel to over 50 entities (including ESPN2, ESPN International, and ESPN Radio). As ESPN president from 1998, he secured NBA rights (making ESPN the first with all four major U.S. leagues) and launched ESPN on ABC branding for unified coverage of NBA Finals, Rose Bowl, and Indy 500. Named the most influential person in sports business (2008 Sports Business Journal), he emphasized "every town is a sports town," driving subscriber growth to 100 million+. His era was peak profitability, but it leaned on acquisitions over bold new formats.
5. Howard Katz (March 1999–March 2003)
Katz revived a post-Arledge ABC Sports slump by securing key renewals (Rose Bowl, British Open, Indy 500/IndyCar) and innovating primetime golf (Showdown at Sherwood with Tiger Woods and David Duval). He hired John Madden for Monday Night Football, boosting ratings and cultural buzz. Earlier at ESPN, he helped launch X Games, ESPYs, and ESPN2. His production roots (starting as an ABC PA in 1971) brought storytelling flair, but his short tenure focused on stabilization rather than expansion, earning him later acclaim as NFL's scheduling guru.
6. Dennis Swanson (February 1986–April 1996)
Succeeding Arledge was no easy task, but Swanson maintained momentum with hits like top-rated Monday Night Football and oversaw the 1988 Seoul Olympics. His biggest legacy: Convincing the IOC to stagger Winter and Summer Games every two years (implemented 1994), creating more frequent global events. He also integrated ABC's daytime/children's programming briefly. Solid operator in a transitional era (post-merger with Capital Cities), but criticized for financial losses on NFL deals and lacking Arledge's visionary spark—more maintainer than innovator.
7. John Skipper (October 2011–December 2017)
Skipper excelled at blockbuster deals, landing a $12 billion NBA extension (2014), $7.3 billion College Football Playoff (2012), and rights to all Grand Slams and the Masters. He championed 30 for 30 documentaries and digital growth, but his tenure coincided with cord-cutting, leading to layoffs and subscriber drops (from 100M+ to 86M). Over-reliance on expensive rights strained finances amid industry shifts, and his abrupt 2017 resignation (due to a cocaine extortion scandal) overshadowed achievements. Talented negotiator, but reactive leadership in a disruptive time.
8. James Pitaro (March 2018–present)
As of October 2025, Pitaro has stabilized ESPN amid streaming upheaval, securing NFL, NBA, UFC, SEC, NHL, and UFL rights while launching ESPN Flagship (DTC app bundled with Disney+/Hulu, fall 2025 rollout). Hits include Pat McAfee's show and WWE integration, with ESPN+ hitting 25.5M subscribers and a record Q2 2025. However, critics note heavy reliance on external buys (e.g., podcasts, events) over in-house development, plus layoffs (e.g., Van Gundy) and talent releases (e.g., Zach Lowe). Strong on adaptation and partnerships (e.g., V Foundation board), but his era feels transitional—judged incomplete until streaming fully proves out.
This ranking reflects a bias toward era-defining innovation (top ranks) over maintenance or adaptation (bottom), as ABC Sports' history is one of bold leaps. If we revisit in 2030, Pitaro could climb with streaming success, while others like Skipper might stay anchored by external factors. What do you think—any swaps you'd make?
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ChatGPT:
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Here’s how I would rank the presidents of ABC Sports (and its successor structure, ultimately under ESPN Inc.) from best → worst — with my reasoning. This is obviously somewhat subjective, but I’ll ground each judgment in concrete accomplishments and context.
My ranking from best to worst
- **Roone Arledge (1964–Feb 1986; formal as President from 1968)
- **George Bodenheimer (March 2003-Oct 2011)
- **James Pitaro (March 2018-present)
- **Steve Bornstein (April 1996-March 1999)
- **Howard Katz (March 1999-March 2003)
- **Dennis Swanson (Feb 1986-April 1996)
- **John Skipper (Oct 2011-Dec 2017)
- **Edgar Scherick (1956-1964)
Below I’ll go through each in turn with why I placed them where I did.
1. Roone Arledge
Why I rank him #1
- Arledge is widely viewed as the foundational figure who transformed ABC Sports into a major force in television sports broadcasting.
- Under his tenure, innovations like “instant replay”, freeze-frame, hand-held cameras, split screens, etc., became part of the sports-television lexicon.
- He created hugely influential programming: for example, he personally produced ABC’s Olympic coverage and launched primetime shows like Monday Night Football.
- His era is seen as “peak innovation” for network sports broadcasts, and he laid the groundwork for what sports-television could become.
Caveats / limitations
- While he accelerated growth and innovation, some of the longer-term structural challenges (e.g., escalating rights fees) ultimately came back to haunt the business.
- Being so dominant, the risk is that later leaders had less “low-hanging fruit” to transform.
- In short: Arledge set the gold standard. It would be very difficult for anyone else to surpass that legacy.
2. George Bodenheimer
Why I rank him #2
- Bodenheimer presided over the transition period when ABC Sports was effectively subsumed into ESPN’s operations (“ESPN on ABC”) and managed growth across platforms during a time of significant industry change.
- He was named by Sports Business Journal as the most influential person in sports business multiple times.
- He kept the business relatively strong through the 2000s — a difficult era for linear television and sports media.
Caveats / limitations
- He inherits much of the prior foundation; less “shake-the-world” innovation compared to Arledge.
- The start of his era also begins to face the streaming/cord-cutting challenge, which would grow in intensity later.
3. James Pitaro
Why I rank him #3
- Pitaro is operating in arguably the most difficult environment: sports media in the streaming/cord-cutting/digital era. The fact that under his leadership the organisation has remained relevant and expanded digital initiatives is a plus.
- He has focused on direct-to-consumer, innovation, platform expansion, diversity and inclusion priorities — all very relevant given the industry headwinds.
- His era is still ongoing, which means there is upside potential yet to be realised.
Caveats / limitations
- Because he’s still mid-tenure, the full measure of his legacy isn’t yet in.
- The external environment is more challenging than ever (fragmentation, declining linear viewership), making it harder to look like a “transformer” compared to earlier eras.
4. Steve Bornstein
Why I rank him #4
- Bornstein had a strong track record building ESPN (and by extension ABC Sports) into multi-platform powerhouse: launching ESPN2, ESPNews, ESPN.com, etc.
- His experience helped position the business well for the coming digital transition.
Caveats / limitations
- His tenure as president of ABC Sports proper (April 1996-March 1999) was relatively short.
- The later part of his era had structural issues (rising rights costs, network consolidation) that began to create headwinds.
5. Howard Katz
Why I rank him #5
- Katz had strong credentials: starting at ABC Sports, then ESPN production, and then becoming President of ABC Sports in 1999.
- During his early months he secured the rights renewal for the Indy 500/IRL and brought network primetime golf innovations.
- He’s regarded by peers as a “jack-of-all-trades” who brought production, rights, tech know-how to the business.
Caveats / limitations
- His era was one where the cost of sports rights was escalating dramatically and the networks (including ABC) were under margin pressure.
- He did not preside over a major paradigm-shifting era the way Arledge or Bodenheimer did.
6. Dennis Swanson
Why I rank him #6
- Swanson took over in 1986 at a difficult time: ABC Sports reportedly lost ~$40 million in 1985, largely due to rights inflation.
- He made some strong moves: e.g., securing the Belmont Stakes for ABC (so ABC had the full Triple Crown) and bringing in high-profile talent (Jack Nicklaus, Brent Musburger) in later years.
Caveats / limitations
- Because he inherited a business in serious financial trouble, much of his work was about regaining stability rather than bold innovation.
- Some might argue that the business lost momentum compared to the excitement of the Arledge era.
7. John Skipper
Why I rank him #7
- Skipper had some real accomplishments: during his tenure as ESPN president (2012-2017) he negotiated big rights deals (NBA nine-year deal, College Football Playoff deal) and strengthened journalism and content initiatives.
- He understood the content side and valued editorial, which is a positive in a media business.
Caveats / limitations
- His tenure also took place during a time of decline in linear TV subscribers and broader structural disruption; ESPN and its parent Disney faced headwinds in cable-sports business.
- He resigned under controversial circumstances (substance-abuse issue) which casts a shadow.
- Because the business environment was so difficult, it was harder for him to look like a “transformer” compared to earlier eras.
8. Edgar Scherick
Why I rank him #8
Scherick (1956-1964) was an important early figure: he helped build what would become ABC Sports and helped pioneer some of the initial sports-tv efforts (e.g., amateur athletics, early events) in a nascent era.
However: the scale of the business was much smaller, the platform less mature, and many of the transformative innovations came under his successor (Arledge) rather than during Scherick’s tenure.
Caveats / limitations
- Given the relatively limited documentation of major successes (compared to later presidents) and the fact that he left the business to programming roles at ABC, I view his era as foundational but less distinguished in results.
- It’s somewhat harsh to place him last — he deserves credit — but given the relative impact and documented achievements of the others, this ordering reflects that.
Summary of ranking rationale
- I weighted factors like innovation, growth in scale, adaptation to changing environments, and legacy / lasting impact.
- The earlier executives had the advantage of “greenfield” opportunities (e.g., Arledge), while later ones had to deal with fragmentation, cost inflation, streaming competition, etc.
- Because the context changes, the “best” is judged not just by results but by the difficulty of the environment and how well the leader adapted.
If I were to pick “top 3 to follow as models”
- Arledge — for transformational innovation and setting a culture of “sports as storytelling.”
- Bodenheimer — for navigating transition and sustaining scale in a changing media ecosystem.
- Pitaro — for confronting the digital/streaming era head-on and positioning the business for future relevance.
Caveats & cave-ats
- This is obviously a subjective exercise — others might weight stability or profitability more heavily than innovation.
- Also, measurement is hard: public documentation of “results” (profitability, rights-deal success, viewership growth) for each tenure is uneven.
- The business context changed massively over these decades (from network-tv dominance to cable to streaming), so comparing across eras is inherently challenging.
If you like, I can rank them with a more detailed score-card (for example: rights-deal success, innovation, financial performance, platform adaptation) and show the breakdown for each. Would you like me to do that?
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Meta AI:
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Here's a ranking of the Presidents of ABC Sports from best to worst based on their achievements and impact on the division:
1. Roone Arledge (1964–1986): Arledge revolutionized sports broadcasting with innovative techniques like slow-motion replays, instant analysis, and on-site reporting. He created the iconic "Wide World of Sports" and "Monday Night Football" programs, cementing ABC's position in sports broadcasting. His legacy continues to influence sports broadcasting today ą.
2. Edgar Scherick (1956–1964): Scherick laid the groundwork for ABC Sports, recognizing talent and making strategic decisions, such as hiring Roone Arledge. He played a crucial role in shaping the division's early years and securing key broadcasting deals.
3. Steve Bornstein (1996–1999): Bornstein oversaw the transition of ABC Sports to ESPN on ABC, leveraging ESPN's resources to produce high-quality sports content. During his tenure, ABC Sports maintained its reputation for excellence in sports broadcasting.
4. George Bodenheimer (2003–2011): Bodenheimer expanded ESPN's reach and strengthened its position as a leading sports media brand. As president of both ESPN and ABC Sports, he ensured seamless integration between the two entities.
5. John Skipper (2011–2017): Skipper led ESPN to new heights, focusing on digital transformation and content expansion. However, his tenure was also marked by challenges, including the loss of some key broadcasting rights.
6. James Pitaro (2018–present): Pitaro has continued to build on the success of ESPN and ABC Sports, prioritizing innovative content and digital growth. While it's early days in his tenure, he's demonstrated a commitment to excellence in sports media.
7. Dennis Swanson (1986–1996): Swanson maintained stability during his tenure, but his period was marked by some notable setbacks, including increased competition from other networks.
8. Howard Katz (1999–2003): Katz's tenure was relatively short-lived, and while he had some successes, his time at ABC Sports was ultimately overshadowed by the transition to ESPN on ABC and some high-profile departures.
This ranking is subjective, but it's based on the impact each president had on ABC Sports and the sports media landscape as a whole.
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