Days of Our Lives is leaving NBC after 57 years to join Peacock

[TMC]

https://www.usatoday.com/story/enter...n%20Sept.%2012.

After 57 years, NBC's 'Days of Our Lives' moves to Peacock streaming service. The "sands through the hourglass" are moving to streaming. NBC announced Wednesday that its long-running soap opera “Days of Our Lives” will move to the network's struggling streaming platform Peacock on Sept. 12.

[Wawwie]

September 12th? I've been watching DOOL on Peacock for months now.

[TMC]

Days Of Our Lives Fans Have A Lot Of Feelings About The Latest Peacock News

Most are worried that Days of Our Lives won't last long on Peacock

It didn't take long for social media to light up with reactions to "Days of Our Lives" moving to Peacock. For instance, a Reddit thread cropped up shortly after the announcement hit the internet that's absolutely chock-full of fascinating fan reactions. "Frankly I think this spells the death of the show. Peacock is failing altogether, so if Peacock fails, so does all the original programming," commented u/AdCareles65, voicing a concern that many "DOOL" viewers have at the moment. Several others worry that the show won't be accessible in their country, while some flat-out state they have no intention of subscribing to Peacock to keep watching.

Meanwhile, on the Twitter front, optimism for the future of "Days of Our Lives" is in equally short supply. Twitter users expressed similar concerns as those on Reddit, including the hypothetical disappearance of "DOOL" if Peacock someday shuts down. Although, a handful of folks tried to look on the bright side and deduce how this move could benefit the series. "That's not a bad idea! Story-wise they can do a lot of stories that they can not on NBC," wrote @Skyefan, and @Susaleenah pondered if Peacock would include older episodes, giving the chance to relive classic stories with beloved characters and actors who've long since passed away — something that more than a few people would be on board with.

We'll have to see how Peacock taking on "Days of Our Lives" will pan out for both parties, but for the time being, aside from a sparse few, morale among the show's fans is clearly low.

[TVLegend]

It would be cool if a brand new soap opera replaced DAYS, but in this day and age, I doubt it. Sad that NBC doesn’t have any more soap operas.

[Hawkee]

With streaming services now becoming a huge fad in TV now the way people watch TV shows now are changing. With soap operas this has helped for TV streaming services because a lot of people now are addicted to soap operas on streaming services now. With the news that Days Of Our Lives is moving to Peacock this fall I think this might mean the end for network soap operas on TV channels in the future. Because when you look at the general picture Days Of Our Lives has been the lone survivor of NBC soap operas after they had so many good soap operas end with Santa Barbara debuting in 1984 and ending in 1994 Generations in 1989 and ending in 1991 Sunset Beach and Passions and even with those soap operas struggling in ratings Days Of Our Lives still remained on top in soap opera ratings for NBC. The main reason why Days Of Our Lives is moving to Peacock is just so they can get more ratings and a bigger audience to watch it. And more than likely CBS will indeed follow suit with it's soap operas too in the future. As to what will likely replace Days Of Our Lives NBC will most likely put in a game show block because as you know game shows are the second watched genre of TV shows next to talk shows. But even with it's move to Peacock Days Of Our Lives will not be cancelled but will bring Peacock exclusive episodes with a brand new storyline
Bestie

[WilliamHBonney]

Peacock business model makes no sense. They spend billions on niche sport prodcuts(WWE/Rugby,English Soccer) watched by young single men to hook those people to their streaming services,but then they add content that is like the opposite of what that demographic watches.

[Sgt. Saunders]

If Stefano DiMera and Alex Marshall knew about NBC’s plan to banish DOOL to the Elba Island-like Peacock Channel, they’d both be turning over in their graves!

[stevea]

I wonder what replaces it on NBC? Another one of those gabfest shows?

[TVLegend]

Originally Posted by stevea

I wonder what replaces it on NBC? Another one of those gabfest shows?

I think ANOTHER hour of news replaces DAYS. As if that’s some big step up.

[TMC]

Days Of Our Lives Is Leaving NBC After Nearly Six Decades

“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, Chairman of NBCUniversal Television and Streaming, mentioned in the statement.

“With a large percentage of the Days Of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers,” Lazarus added.

[stevea]

Originally Posted by TMC

“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, Chairman of NBCUniversal Television and Streaming, mentioned in the statement.

“With a large percentage of the Days Of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers,” Lazarus added.

Translation: Nobody's watching NBC anymore. Peacock's not doing much better, but we'll cut DOOL's budget and try it over there.

[TMC]

NBC's latest contract to run DOOL I want to say, runs through September 2023. So one could easily speculative that the move to Peacock is a preemptive way of "putting it out to pasture" so to speak. It wouldn't be too surprising if DOOL only runs for a year or two at the most on Peacock before it officially comes to an end.

[Mr. Television]

Like Sands through the hour glass......

[James28]

I was thinking each of the Big Three American broadcast networks would have at least one soap opera on their daytime schedules indefinitely after As the World Turns died. I hope Days of Our Lives doesn't end up being forced to shut down for good after just one year as a Peacock exclusive.

[TMC]

Originally Posted by James28

I was thinking each of the Big Three American broadcast networks would have at least one soap opera on their daytime schedules indefinitely after As the World Turns died. I hope Days of Our Lives doesn't end up being forced to shut down for good after just one year as a Peacock exclusive.

I never heard of this term before until yesterday, but this sounds like a "soft cancelation". In other words, this allows NBC to say that they aren't directly for the end of Days of Our Lives. It simply couldn't retain its network audience when it moves to streaming.

It basically all boils down to NBC absolving themselves of any blame if the old generation who refused to get with the times and watch streaming formats over typical TV viewing.