ABC Family Cancels "10 Things I Hate About You"

[JamesG]

ABC Family's "10 Things I Hate About You" Canceled
Posted Apr 29th 2010
by TV Squad Staff


"10 Things I Hate About You" has officially been canceled, ABC Family confirmed today.


Executive producer Carter Covington broke the news earlier today on Twitter, saying, "Sad news ... ABCFamily canceled the show Thanks 2 our AMAZING fans - U R the reason I do this! Enjoy the last 5 eps - they're fantastic!"

http://www.tvsquad.com/2010/04/29/ab...-you-canceled/

[TJL]

That's too bad. I've seen a few episodes and I thought it was pretty good. I wonder why ABC Family canned it?

[TMC]

http://www.petitionspot.com/petition...hingscampaign/

[TMC]

http://tvtropes.org/pmwiki/pmwiki.ph...k/LiveActionTV

10 Things I Hate About You had solid ratings and good advertising for the first half of Season 1. (It is ABC Family's habit to split the seasons in half. In this case, the first half was in the fall and the second half was in the Spring.) Disaster struck with the second half: this time, there was scarcely any advertising. The half-hour show wasn't paired with anything else and merely showed the same new episode instantly afterwards. The instant followup was also the only rerun that was on at a reasonable time of day. Now in this day and age, if one misses a show, one can catch it online...right? Not so fast. The website made people pay a 99¢ fee if they wanted to watch the episode online before Friday (when it would become free), a tactic they haven't used on any other show before or since. The worst blow, however, was moving the show from Tuesday nights to Monday nights, pitting a show still finding an audience against ratings juggernaut Dancing With The Stars. The show still did fairly well considering the circumstances, but dipped below an average of one million viewers, which prompted a swift cancellation.