Spike TV Planning a Re-branding - Sitcoms Online Message Boards

TMC · 07-31-2011, 03:32 AM

http://allwrestling.com/News/38262/s...g-re-branding/

- Spike TV officials made it clear at a conference of marketing executives earlier this month that they will be re-branding the network and are looking to change their image from one that mainly targets males 18-34 to one that goes after both males and females 18-49.

Spike is expecting to lose UFC programming and it's being speculated that the new direction for Spike may hurt TNA and their Impact Wrestling show, despite Impact doing well for Spike's demographic. Spike dropping TNA seems unlikely at this point because Impact Wrestling still doubles the network's average rating and is affordable. If TNA were dropped from Spike, it would hurt the company big time unless they could secure another national TV deal.

Spike made no mention of TNA at the conference while focusing on other shows. UFC was barely mentioned.

Regulus · 07-31-2011, 05:41 AM

Another one bites the dust!

James · 07-31-2011, 09:47 AM

Quote:

Originally Posted by TMC

http://allwrestling.com/News/38262/s...g-re-branding/
... Spike is expecting to lose UFC programming ...

Good!

old grouch · 07-31-2011, 11:31 AM

Maybe they will go back to being the Nashville Network.

James · 07-31-2011, 12:06 PM

Quote:

Originally Posted by old grouch

Maybe they will go back to being the Nashville Network.

That would be awesome!

yankeesrj12 · 07-31-2011, 05:26 PM

As I said in another Spike thread, give me "1000 Ways to Die" and I'm happy.

TKMetal · 08-02-2011, 09:38 PM

Impact Wrestling is one of Spike's highest rated shows despite itself. I doubt it's going anywhere, unless Bob or Janice Carter finally decide to cut their inept daughter loose.

mets82 · 08-02-2011, 09:47 PM

Quote:

Originally Posted by TKMetal

Impact Wrestling is one of Spike's highest rated shows despite itself. I doubt it's going anywhere, unless Bob or Janice Carter finally decide to cut their inept daughter loose.

From what I heard from Eric Bischoff and from what I read I dont think Impact will be affected. I dont think they can survive w/o tv. I dont watch UFC but if they lose UFC and Impact thats a dumb move, because despite how people feel about Impact Wrestling and UFC in general, it still garners good ratings for Spike TV.

TMC · 08-03-2011, 02:05 AM

Quote:

Originally Posted by mets82

From what I heard from Eric Bischoff and from what I read I dont think Impact will be affected. I dont think they can survive w/o tv. I dont watch UFC but if they lose UFC and Impact thats a dumb move, because despite how people feel about Impact Wrestling and UFC in general, it still garners good ratings for Spike TV.

I don't know if this has been already posted, buy UFC is angling to purchase the G4 channel.

07-31-2011, 03:32 AM	#1
TMC Member Forum Idol Join Date: Jan 09, 2001 Posts: 124,387	Spike TV Planning a Re-branding http://allwrestling.com/News/38262/s...g-re-branding/ - Spike TV officials made it clear at a conference of marketing executives earlier this month that they will be re-branding the network and are looking to change their image from one that mainly targets males 18-34 to one that goes after both males and females 18-49. Spike is expecting to lose UFC programming and it's being speculated that the new direction for Spike may hurt TNA and their Impact Wrestling show, despite Impact doing well for Spike's demographic. Spike dropping TNA seems unlikely at this point because Impact Wrestling still doubles the network's average rating and is affordable. If TNA were dropped from Spike, it would hurt the company big time unless they could secure another national TV deal. Spike made no mention of TNA at the conference while focusing on other shows. UFC was barely mentioned.

07-31-2011, 05:41 AM	#2
Regulus Member Forum 3000 Club Member Join Date: Feb 07, 2011 Location: Port Orange, Florida Avatar - Poiuyt Posts: 3,371	Another one bites the dust!
	__________________ Grail Shows: *Doc Elliot, Owen Marshall-Counselor of Law, Here's Boomer, Three for the Road, Holmes and YoYo* Bucket List Shows: *Hot Wheels, Skyhawks, Run Joe Run, Westwood*

07-31-2011, 11:31 AM	#4
old grouch Member Senior Member Join Date: May 13, 2010 Location: montana Posts: 1,877	Maybe they will go back to being the Nashville Network.

07-31-2011, 05:26 PM	#6
yankeesrj12 Member Forum 4000 Club Member Join Date: Oct 09, 2008 Posts: 4,335	As I said in another Spike thread, give me "1000 Ways to Die" and I'm happy.

08-02-2011, 09:38 PM	#7
TKMetal Millennial Member Frequent Poster Join Date: May 12, 2006 Posts: 280	Impact Wrestling is one of Spike's highest rated shows despite itself. I doubt it's going anywhere, unless Bob or Janice Carter finally decide to cut their inept daughter loose.