The CW Upfront: Fall 2010

[tbswatcher]

This is good news for me since I wanted to see this being a fan of both Degrassi and Life with Derek. Pavan wasn't ABC going to pick up 18 to Life a while back?

[TMC]

http://www.deadline.com/2010/07/dawn...ings-are-gone/

Dawn Ostroff, now the longest-running network entertainment president (for 9 years at CW and UPN), says: " "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

[Pavan]

Specials so far:

Wednesday, December 8, 2010
8:00pm VICTORIA'S SECRET FASHION SHOW (R, CW Premiere)
9:00pm FASHION FORWARD: MAKING IT

Monday, December 13 through Friday, December 17, 2010
8:00pm & 9:00pm THE VAMPIRE DIARIES (R)

Wednesday, December 22 and December 29 2010
8:00pm HELLCATS (R)

[Jjjg76]

Any rumors on how they'll do the mid-season? 3 month breaks again until spring was the way they went last season.

[robyrob]

Originally Posted by TMC

http://www.deadline.com/2010/07/dawn...ings-are-gone/

Dawn Ostroff, now the longest-running network entertainment president (for 9 years at CW and UPN), says: " "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

so now they just stick their heads in the sand?

[icecream]

The 2 hour series finale of Life Unexpected will air Tuesday, January 18.

[Robin333]

According to the official trailers,

90210 is back on Monday, January 24
Gossip Girl is back on Monday, January 24
One Tree Hill is back on Tuesday, January 25

Still nothing about Shedding For The Wedding.

I've also heard Supernatural is coming back on January 28.

[Pavan]

THE CW NETWORK UNVEILS MIDSEASON SCHEDULE


All-New Episodes Return Week of January 24

HELLCATS Roars to Tuesday Nights at 9PM Beginning January 25

AMERICA’S NEXT TOP MODEL Returns Wednesday, February 23,

Followed by the Series Premiere of SHEDDING FOR THE WEDDING

Special Season Finale of LIFE UNEXPECTED in Back-to-Back Episodes,
Tuesday, January 18


December 13, 2010 (Burbank, CA) -- The CW Network announced today its midseason schedule, with the majority of the network’s primetime schedule returning with original episodes the week of January 24, including a new night for HELLCATS. The network also announced the premiere of an all new cycle of AMERICA ’S NEXT TOP MODEL and the series premiere of SHEDDING FOR THE WEDDING.

The CW’s primetime schedule returns from holiday break with an all-new slate of original episodes the week of January 24, beginning Monday night with original episodes of 90210 and GOSSIP GIRL.

Beginning Tuesday, January 25, HELLCATS cheers for a new night, Tuesdays at 9 p.m. , following ONE TREE HILL. A special season finale of LIFE UNEXPECTED will air in back to back episodes on Tuesday, January 18.

AMERICA’S NEXT TOP MODEL returns to the catwalk on The CW Wednesday, February 23 with an all-new Cycle 16, followed by the series premiere of SHEDDING FOR THE WEDDING, hosted by Sara Rue, February 23 at 9 p.m.


Following is The CW’s midseason plan for premieres and the return of new episodes to the schedule (in chronological order):

Tuesday, January 18
8:00-10:00 p.m. Life Unexpected (Season Finale)

Monday, January 24
8:00-9:00 p.m. 90210 (Original Episodes Return)
9:00-10:00 p.m. Gossip Girl (Original Episodes Return)

Tuesday, January 25
8:00-9:00 p.m. One Tree Hill (Original Episodes Return)
9:00-10:00 p.m. Hellcats (New Night)

Thursday, January 27
8:00-9:00 p.m. The Vampire Diaries (Original Episodes Return)
9:00-10:00 p.m. Nikita (Original Episodes Return)

Friday, January 28
8:00-9:00 p.m. Smallville (Original Episodes Return)
9:00-10:00 p.m. Supernatural (Original Episodes Return)

Wednesday, February 23
8:00-9:00 p.m. America ’s Next Top Model (Season Premiere)
9:00-10:00 p.m. Shedding for the Wedding (Series Premiere)

All Times ET

[Du Mont]

Originally Posted by Pavan

THE CW NETWORK UNVEILS MIDSEASON SCHEDULE
Following is The CW’s midseason plan for premieres and the return of new episodes to the schedule (in chronological order):

Tuesday, January 18
8:00-10:00 p.m. Life Unexpected (Season Finale)

Monday, January 24
8:00-9:00 p.m. 90210 (Original Episodes Return)
9:00-10:00 p.m. Gossip Girl (Original Episodes Return)

Tuesday, January 25
8:00-9:00 p.m. One Tree Hill (Original Episodes Return)
9:00-10:00 p.m. Hellcats (New Night)

Thursday, January 27
8:00-9:00 p.m. The Vampire Diaries (Original Episodes Return)
9:00-10:00 p.m. Nikita (Original Episodes Return)

Friday, January 28
8:00-9:00 p.m. Smallville (Original Episodes Return)
9:00-10:00 p.m. Supernatural (Original Episodes Return)

Wednesday, February 23
8:00-9:00 p.m. America ’s Next Top Model (Season Premiere)
9:00-10:00 p.m. Shedding for the Wedding (Series Premiere)

All Times ET

Dear me, what a sad little mid-season sked change it is for The CW. No need for a mid-season preview special with so little to preview ('Shedding for the Wedding' rather says it all!).

I mean, it's not like they're having a great year, with their season-to-dates on par with where they were at this time last year (a record low year):

The CW This Year (2010-11, end of Week 11): 1.2 A18-49 (1,550,000), 2,550,000 P2+
The CW Last Year (2009-10, end of Week 11): 1.2 A18-49 (1,550,000), 2,450,000 P2+

This is what happens when you go into a season with a mid-season cupboard that is bare...you are more or less stuck with your fall dance card.

Once this weeks 'Vampire Diaries' marathon concludes, I shudder to think of how low The CW's ratings will fall until originals return in late January. While Thursdays and Fridays repeat at an acceptable level, those encores in the Monday to Wednesday line-up fall below the ION network, who have fewer than half the national affiliates of The CW.

If I were an media buyer looking to reach the W18-49 demographic with some spot buys, for the next five weeks or so, I better call my rep over at ABC Family or MTV to get some young females watching tv.

[clj2]

There will be no new Smallville/Supernatural episodes tonight (1/28). Repeats of this week's Nikita and Vampire Diaries episodes will air instead.

New episodes of Smallville and Supernatural resume on 2/4.

[Pavan]

Some updates:

Wednesday, April 13, 2011
9:00pm SHEDDING FOR THE WEDDING (season finale)

Wednesdays, Effective Wednesday, April 20, 2011
9:00pm TBD

Thursday, May 12, 2011
8:00pm THE VAMPIRE DIARIES (season finale)
9:00pm NIKITA (season finale)

Friday, May 13, 2011
8:00-10:00pm SMALLVILLE (two-hour series finale)

Monday, May 16, 2011
8:00pm 90210 (season finale)
9:00pm Gossip Girl (season finale)

Tuesday, May 17, 2011
8:00pm One Tree Hill (season finale)
9:00pm Hellcats (season finale)

Wednesday, May 18, 2011
8:00-10:00pm America’s Next Top Model - Cycle 16 (season finale)

Friday, May 20, 2011
8:00-10:00pm SUPERNATURAL (two-hour season finale)

[Du Mont]

Originally Posted by Pavan

Wednesday, April 13, 2011
9:00pm SHEDDING FOR THE WEDDING (season finale)

Wednesdays, Effective Wednesday, April 20, 2011
9:00pm TBD

The CW should use the Wednesday at 9 pm timeslot from April 20th to May 11th to test out some of their 2011-12 pilots that they're still on the fence with and/or use the slot to try out some of their past high-buzz development season pilots that could be re-activated (i.e. 'Host', 'Body Politic', 'Nomads').

With the prime 'ANTM' lead-in, The CW could create some advance buzz on series it is about to pick-up, much in the same way as FOX did with 'Glee' and plans to do this spring with 'Terra Nova'.

Has anybody heard when the replacement for Miss Dawn Ostroff is to be announced? I keep hoping its an executive appointment from the Warner side of the partnership, who exhibit a much keener understanding of what it takes to appeal to the T12-17 and A18-34 demo targets than the CBS side.

[mtlguy]

Pavan you have the 13th and the 20th for the 2hrs Smallville finale. I think you want to put Supernatural on the 20th.

[Pavan]

New Wednesday Schedule Effective Wednesday, April 20, 2011:

8:00 p.m. America's Next Top Model (encore presentation)
9:00 p.m. America's Next Top Model (original telecast)
[Shedding for the Wedding has its season finale on April 13.]

[yankeesrj12]

I saw the summer changes for The CW, and I think its pretty sad when they have to resort to repeats of a cancelled reality show from last summer (Plain Jane). This network is a complete joke!