Cox Gets Real for Coke - Sitcoms Online Message Boards

TJ · 01-14-2003, 10:21 PM

http://tv.zap2it.com/news/tvnewsdaily.html?29609

LOS ANGELES (Zap2it.com) - While not completely abandoning the use of regular people in their ads, during the American Music Awards on Monday (Jan. 12) night, Coke will unveil a new campaign showing stars like Penelope Cruz and Courteney Cox throwing back the carbonated beverage as well.

Cox will appear in a commercial directed by David Fincher ("Panic Room," "Fight Club" ) showing her and real-life husband David Arquette splitting the last Coke in the comfort of their own home.

A spin on the company's old slogan "The Real Thing," the new ads will be tagged with "Coca-Cola ... Real," implying that celebrities are just like us regular folks.

Coke's new campaign gets a jump on Pepsi, whose long list of celebrity endorsers includes Michael Jackson, Madonna and Britney Spears. Its new spokesperson, Beyonce Knowles, won't debut until this spring. Her first 30-second spot will be directed by Spike Lee.

The 30th Annual American Music Awards air Monday, Jan. 13 at 8 p.m. ET on ABC.

LucyCompanyPhan · 01-18-2003, 12:32 AM

i saw that commerical...i really like it. one of the best commericals ive seen.

why do they get those like famous directers to film commericals?

01-14-2003, 10:21 PM	#1
TJ Site Owner Administrator Forum Star Join Date: Feb 03, 2000 Location: Marietta, GA Posts: 10,683	Cox Gets Real for Coke http://tv.zap2it.com/news/tvnewsdaily.html?29609 LOS ANGELES (Zap2it.com) - While not completely abandoning the use of regular people in their ads, during the American Music Awards on Monday (Jan. 12) night, Coke will unveil a new campaign showing stars like Penelope Cruz and Courteney Cox throwing back the carbonated beverage as well. Cox will appear in a commercial directed by David Fincher ("Panic Room," "Fight Club" ) showing her and real-life husband David Arquette splitting the last Coke in the comfort of their own home. A spin on the company's old slogan "The Real Thing," the new ads will be tagged with "Coca-Cola ... Real," implying that celebrities are just like us regular folks. Coke's new campaign gets a jump on Pepsi, whose long list of celebrity endorsers includes Michael Jackson, Madonna and Britney Spears. Its new spokesperson, Beyonce Knowles, won't debut until this spring. Her first 30-second spot will be directed by Spike Lee. The 30th Annual American Music Awards air Monday, Jan. 13 at 8 p.m. ET on ABC.

01-18-2003, 12:32 AM	#2
LucyCompanyPhan Hollywood Senior Member Join Date: Sep 25, 2001 Location: a far away place in sitcomville Posts: 2,254	i saw that commerical...i really like it. one of the best commericals ive seen. why do they get those like famous directers to film commericals?
	__________________ "Rather than love, than money, than faith, than fame, than fairness -- give me truth.”