Remembering Sears Come See The Softer Side Of Sears image and commercials

[Hawkee]

For Sears the 1990's was their strongest time for sales and they continued to be the top department store chain second to JCPenney but that all changed beginning in 1994 when Sears announced a new image and to go along with with this new image new commercials as well as a new slogan/jingle for Sears would debut. The new slogan/jingle was titled Come See The Softer Side Of Sears and the new commercials debuted in the fall of 1994. When you first see these commercials you can see how 90's looking they were and you could tell that Sears really put a lot of effort into designing these commercials and there are many variants of these commercials and during the 1994 Holiday Season there were also Christmas commercials with a Christmas version of the slogan/jingle titled Come See The Merry Side Of Sears with merry replacing softer. Also during this new image Sears stores were given a renovation to appeal to the 90's generation with interesting grand reopenings filled with sweepstakes contests and in some renovated Sears stores various celebrities would appear for meet and greets with shoppers. Sears retired Come See The Softer Side Of Sears as it's slogan in 1997 but these Sears commercials are classic 90's nostalgia for anyone who remembers this image of Sears and how well it improved the store chain very well