Hasbro sparks outrage by asking Peppa Pig child actors to sign over their voices to..

[TMC]

...A.I.

https://deadline.com/2026/06/peppa-p...sh-1236967142/

“Hasbro, the U.S. entertainment giant that acquired the Peppa Pig brand in 2019, is asking child actors on the animated series to sign over their voices to artificial intelligence under new contract terms,” reports Deadline’s Jake Kanter. “Industry sources said AI clauses are now frequently appearing in kids’ contracts on TV and film projects, but Hasbro’s embrace of the terms on Peppa Pig has become a lightning rod for concern.” Nearly 1,000 people have signed an open letter, organized by the Agents of Young Performers Association (AYPA), condemning AI terms on an “international children’s franchise.”