B&B Launches Streaming App BBTV featuring Entire Series

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"The Bold and the Beautiful" Launches Streaming Subscription App BBTV, with More Than 9,000 Episodes from 37+ Seasons (EXCLUSIVE)
by Michael Schneider
March 23, 2026


“The Bold and the Beautiful” fans are about to get the ultimate binge: 37 complete seasons, consisting of more than 9,000 episodes, all in one place.

The daytime sudser’s producer, Bell-Phillip Television Productions, is set to launch a new streaming app, BBTV (boldandbeautiful.com), featuring the series’ entire library.




BBTV launches Monday, March 23, on the show’s 39th anniversary, and reps the first time the CBS soap opera’s full freight of episodes can be found in its entirety, all in one place.

The show’s first 37 seasons library will be available at launch, with Season 38 and subsequent episodes added later. (Season 39 is currently being filmed.)

Octopean Media, a 3BMG company, developed the BBTV platform, which will be available on web browsers in addition to iOS, Android, Apple TV, Android TV, Roku, Amazon Fire, Vizio, LG Smart TV and Samsung.




The BBTV subscription service will also include original cast auditions (such as Katherine Kelly Lang’s 1987 screen test), interviews, cast party footage, behind-the-scenes videos, and more. It will also include the 2016 documentary “Becoming Bold and Beautiful,” from the show’s location shoot in Monte Carlo.

“BBTV is not just a streaming service, it’s a heartfelt love letter to our viewers,” said executive producer and head writer Bradley Bell. “Featuring over 9,000 written episodes that honor character development and narrative continuity, all woven into a global fan community like no other.”

https://variety.com/2026/tv/news/the...tv-1236696432/