NBC Extends Deal w/ Macy's Thanksgiving Day Parade, 4th of July Fireworks for Decade

[JamesG]

NBC Expands Partnership with Macy’s for Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal to Include New Program
by Katie Campione
February 25, 2025


NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal.

The agreement includes The Macy’s Thanksgiving Day Parade, Countdown to Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, as well as a new program that NBCUniversal says it will give details on at a later date.



“This extension of our partnership with Macy’s means we can continue to deliver the memorable live holiday entertainment millions of viewers have loved for decades,” Jen Neal, Executive Vice President of Live Events & Specials, NBCUniversal Media Group, said in a statement.

“Watching the Macy’s specials on NBC and Peacock has become such a cherished tradition for so many families, and we take that responsibility very seriously in making sure they have the absolute best experience every year.”



The new deal comes after a great year for the companies’ current programs. The Macy’s Thanksgiving Day Parade drew its biggest audience on record with 31.7M people tuning in across NBC and Peacock, up 11% over 2023.

The event was also the top Spanish-language TV program in its timeslot on Telemundo for the third consecutive year. The Macy’s 4th of July Fireworks also did well, raking in a three-year high of 7.6M viewers across all platforms.

https://deadline.com/2025/02/nbc-mac...ly-1236300686/

[Hawkee]

When it comes to holiday programming NBC and Macy's are a creative team and with this deal extended Macy's can now get more money and I can bet the singers and performers of the Macy's Thanksgiving Day Parades and the Macy's 4th Of July Spectaculars will get big pay raises and with Macy's the number one department store chain they hope to gain viewers for years to come for their holiday specials