Sony Pictures CEO Says Studio Will Use AI To Make Movies In "More Efficient Ways"

[Dead2009]

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Sony Pictures has made a bold statement by confirming it will use Artificial Intelligence to produce future movies and TV shows.

Chief executive Tony Vinciquerra recently attended an investor conference in Japan and told attendees that the studio is "very focused on AI" as they look to cut costs.

"We'll be looking at ways to use AI to produce films for theaters and television in more efficient ways, using AI primarily," Vinciquerra said.

He'd later add, "The agreements that came out of last year’s strikes and the agreements that will come out of the IATSE and Teamster [negotiations] will define roughly what we do with AI."

He's referring to the ongoing negotiations between Hollywood's major crew union and top studios; the fear is that AI tools like OpenAI's "Sora" will undermine labour from crewmembers and talent. Now, the IATSE hopes to secure the same guarantees as actors and writers following the SAG-AFTRA and WGA strikes.

Like it or not, studios are becoming increasingly reliant on AI; it was only last year that DreamWorks founder Jeffrey Katzenberg suggested it would likely cut the costs of making an animated movie by as much as 90%, with only 50 artists needed to create them in place of 500.

As for why Sony is heading down this route, The Hollywood Reporter believes it may come down to a series of commercial disappointments, including Morbius, Madame Web and, if we had to hazard a guess, Ghostbusters: Frozen Empire.