'We Continue to Learn and Evolve': AMC Addresses the Infamous Dune 2 Popcorn Bucket

[Dead2009]

https://www.cbr.com/amc-dune-2-popcorn-bucket/

Ever since it was announced in late January, the collectible Dune: Part Two popcorn bucket has gone viral for its questionable resemblance to an X-rated product. Elizabeth Frank, the Chief Content Officer at AMC Theaters, has apologized for the controversial product.

In an interview with Variety, Frank addressed the elephant in the room when asked about the company's push for collectible popcorn buckets. "Some fans are collectors," Frank said. "There’s another group of people who are specific film fans, buying three different Ghostbusters products. It’s all a mix. It’s a material part of our food and beverage business, but it’s not the majority of it. It also makes the movies more fun. It’s like going home from a concert with a T-shirt. There is a lot of creative energy from it. We continue to learn and evolve. We would have never imagined the Dune thing.We would have never created it knowing it would be celebrated or mocked."

The Dune: Part Two popcorn bucket was based on the appearance of the monstrous sandworms that occupy the franchise. Moviegoers were meant to put their hands inside the lid that's shaped like a sandworm's mouth, whenever they yearned for popcorn during the movie. However, as many social media users online have hilariously noticed, the mouth-like appearance of the bucket evokes the image of a Not-Safe-For-Work item. Even Denis Villeneuve, the director behind the recent Dune films, was flabbergasted by the movie's tie-in product.

Even though the Dune: Part Two popcorn bucket was mocked online, many social media X users are disappointed over AMC's comments regarding the collectible. Many believe the controversy was anything but a hindrance for Dune: Part Two and want to see more outrageous tie-in products like it. Others are also having a chuckle over the dire tone towards a popcorn bucket.