HGTV Flips ‘Brady Bunch’ House, Lists It for $5.5M (Exclusive)

[TMC]

https://www.hollywoodreporter.com/tv...es-1235499038/

The Brady Bunch house is back on the market — and, this time, it comes with the interiors of your 1970s TV dreams.

HGTV is selling the Studio City home pictured in hundreds of establishing shots on the famous sitcom not five years after purchasing it for $3.5 million. And given the competitive Los Angeles housing market and the dramatic changes the property’s undergone, it’s going to cost the next buyer a bit more. The asking price is $5.5 million.

Such is the premium for authenticity. After buying 11222 Dilling Street in 2018, the Warner Bros. Discovery-owned network rejuvenated the facade and gutted its interiors — adding a second story to meticulously re-create the show’s living room, kitchen, bedrooms and yard that all previously only existed on Stage 5 of Paramount Studios. The process was chronicled in 2019 event series A Very Brady Renovation, recruiting surviving cast members and HGTV talent to bring the fictional home to life. It proved to be ratings pay dirt and attracted 28 million viewers across a four-week run.

HGTV invested an estimated $1.9 million into the renovations, which included the addition of that iconic floating staircase and the orange-and-avocado kitchen, adding 2,000 square feet to the original footprint in the process. The house has since been used in HGTV specials and other series, most recently Trixie Mattel’s Trixie Motel on Discovery+. But, after four years, the novelty has likely worn off. The network plans to put a portion of the sale’s proceeds toward longtime initiative Turn Up: Fight Hunger, a partnership with No Kid Hungry. (Parent WBD has a goal of providing two billion meals through the initiative to the nine million children living with hunger in the U.S.)

The Brady Bunch only lasted five seasons, but its cultural footprint has endured. The ABC comedy — which followed a blended family of eight, their live-in maid and, at certain points, a dog — ran from 1969 through 1974 before inspiring TV movies, a satirical feature remake (and sequel) and countless pilgrimages to 11222 Dilling Street. It has been called the second most-photographed home in America, trailing only the White House, though there is little evidence to back up such claims.

When the property hit the market in 2018, it was for the first time in 45 years — having not changed hands since 1973. The original asking price was $1.85 million and some speculated that it might be knocked down and redeveloped. The ensuing bidding war — one that included NSYNC singer Lance Bass! — and HGTV’s bold move to dramatically renovate it into the ultimate Brady enthusiast’s abode ensured that would not be the case.

For fans who cannot financially or emotionally commit to living in the pricey house, HGTV will also be selling off much of its contents — including the green floral living room couch and a 3D-printed replica of the series’ horse sculpture. And for those with $5.5 million to burn, the listing is being managed by Danny Brown at Compass.

[Bachu]

Originally Posted by TMC

https://www.hollywoodreporter.com/tv...es-1235499038/

A crying shame that it cannot be saved somehow. In The Bradys, they MOVED the house.

What about private tours where a minibus pulls up onto the drive and fans look around?

Someone needs to go in and film endless videos and take endless photos. Oh for a coffee table book of the finished renovation.

The house tour video is well worth a look.

[BestTVever]

Originally Posted by Bachu

A crying shame that it cannot be saved somehow. In The Bradys, they MOVED the house.

What about private tours where a minibus pulls up onto the drive and fans look around?

Someone needs to go in and film endless videos and take endless photos. Oh for a coffee table book of the finished renovation.

The house tour video is well worth a look.

It is shocking that we will miss out on this house. But the neighborhood strictly forbids those kinds of tours. So HGTV probably has no other option but to sell. Gosh I wish I could buy it. It would be a blast living there.
Gosh could you imagine a buyer changing the way that it looks outside. It would ruin everything.

[Bachu]

Originally Posted by BestTVever

It is shocking that we will miss out on this house. But the neighborhood strictly forbids those kinds of tours. So HGTV probably has no other option but to sell. Gosh I wish I could buy it. It would be a blast living there.
Gosh could you imagine a buyer changing the way that it looks outside. It would ruin everything.

I'm in the UK so never likley to see the house, but we have a house here on a residential street where limited people can turn up for tours.

https://www.nationaltrust.org.uk/vis...r-straws-house

You would like to think that anyone who had 5 million to spare would want the house for what it is.

I am guessing the reason they are selling off the furniture is so that whoever buys it cannot take endless photos, sell them, do house tours etc and make a bundle. You would hope that the people who donated stuff will be given it back.

You could buy the house and fill it with boxes as though the Bradys are moxing out like in the movie. Or for the 65th anniversary, do it up like it was in a Very Brady Christmas.

[JamesG]

Shocker: HGTV Sells Iconic Brady Bunch House at Huge Loss
by Michael Ausiello
Sept. 11, 2023


TVLine has confirmed that the iconic and massively renovated Brady Bunch house — which HGTV put on the market last May — ended up selling for $3.2 million. Not only is that $2.3 million less than the $5.5 million listing price, but it’s $300K shy of the $3.5 million HGTV paid for it in 2018.

HGTV poured a staggering $1.9 million into the North Hollywood, Calif., property in an effort to recreate some of the series’ iconic interiors, including the floating staircase, the burnt orange-and-avocado green kitchen and the kids’ Jack-and-Jill bathroom.




As to why HGTV ended up taking such a loss on the pop culture time capsule, Compass’ Danny Brown, the listing agent on the property, tells TVLine:

“This is a one of kind property which was impossible to comp. This is not a home anyone would ever live in, and savvy investors understand that Airbnb rental laws are nuanced and restrictive. We felt the property was worth about $3-$3.5 million and that’s exactly where it landed; there are no intellectual property rights that are included in the sale.

HGTV spent about $5.5 million purchasing and gutting the house which is why we listed it at $5.5 million, even though we knew it was an aspirational list price.”

https://tvline.com/news/brady-bunch-...ss-1235041495/

[BestTVever]

I am glad to hear the buyer is keeping the house as is. She says its like a piece of art but not functional. So she intends to have conferences there. But I dont think zoning would allow that. Could you imagine someone tearing out all the changes? That would horrific.