TV Land Schedule Change: 2 Hours of Infomercials Removed

[icecream]

Starting tomorrow (if it hasn't already), the weekday 6-9AM block of infomercials is now down to just the 6AM hour. M*A*S*H block is expanded and will now air 7-11AM. Rest of the schedule is still the same, including off the clock periodically.

[stevea]

Wow, I'm blown away by the innovation!

[tenter]

Not surprised....

I wonder if whether TVLand would acquire The Neighborhood in future? Since last month in November, TVLand quietly briefly aired that show in late night slots for some reason.

[AMackII]

What A Upgrade! It’s been a long time since the last time the programming was aired at 7AM ET Hour & 8AM ET Hour during weekdays on TVLand

[SarahBellum]

I don't understand some of the commercials TV Land airs during the Andy Griffith block, especially the ad for the drag queen show. The audience watching TAGS is not interested in such stuff.

[tenter]

I think Viacom channels including TVLand has been commercials that are Paramount Plus ads.

[GentlemanJim]

Originally Posted by SarahBellum

I don't understand some of the commercials TV Land airs during the Andy Griffith block, especially the ad for the drag queen show. The audience watching TAGS is not interested in such stuff.

[TVLegend]

Originally Posted by SarahBellum

I don't understand some of the commercials TV Land airs during the Andy Griffith block, especially the ad for the drag queen show. The audience watching TAGS is not interested in such stuff.

LOL. RuPaul you mean? That’s all over all the Viacom channels.

[stevea]

Originally Posted by TVLegend

LOL. RuPaul you mean? That’s all over all the Viacom channels.

Probably on Nick during the day, even.

[GentlemanJim]

I really don't understand why people would even watch infomercials.

I avoid them like the plague. Given no other choice, I'd as soon go to bed. Maybe TVLand has figured this out? Or, perhaps the infomercial sponsors have. Why buy airtime that nobody watches?

[GentlemanJim]

Of course, I understand RuPaul even less. In fact, I don't see the entertainment value in any of that. The people who are thrilled with the episodes where the 3 stooges, or the Marx Bros cross dress, or Flip Wilson doing "Geraldine", or Jonathan Winters doing the grandma.....it might have been funny the first time I saw it....but lost the charm, as far as my interest.

But some people they see a man in a dress, and just light up over it. seems dumb.

And RuPaul seems like the same bit, just with the "volume" turned up.

[stevea]

Originally Posted by GentlemanJim

I really don't understand why people would even watch infomercials.

...perhaps the infomercial sponsors have. Why buy airtime that nobody watches?

IMO, quite simply, TV Land can't sell the time.

[GentlemanJim]

If I'm manufacturing and selling widgets, and selling 500 units a day total,... I'd need some metric to confirm my buying those late timeslots are producing a return.
by "growing my sales"..... Regardless how cheap the hours were, without anyone watching, the "bargain" price isn't worth much, imo.

So, I guess you set up a dedicated 800 number, just for people responding to the late slots?

I'd be surprised if even a thousand people are watching that garbage, at that time? If the success of my product hinges on that response, god help me...pretty ill conceived marketing plan, imo.

[stevea]

Originally Posted by GentlemanJim

If I'm manufacturing and selling widgets, I'd need some metric to confirm my buying those late timeslots are producing a return. Regardless how cheap the hours were, without anyone watching, the "bargain" price isn't worth much, imo.

So, I guess you set up a dedicated 800 number, just for people responding to the late slots?

I'd be surprised if even a thousand people are watching that garbage, at that time? If the success of my product hinges on that response, god help me...pretty ill conceived marketing plan, imo.

One thing I noticed on the zillion Medicare ads that ran during open enrollment, I think, though I'm not sure, they had different numbers on different channels. The infomercials might do this, too, so they can gauge who's watching that way.

I've seen a few of them, but it's been years. A few Ron Popeil ads for a "set it and forget it oven", some fishing thing he did, a lady who did some kind of mini two-sided grill, some kind of one-beater mixer that primarily made mayo, and a few Time-Life ads with various artist CDs where the songs roll by like a credits roll--I doubt they do those anymore since CDs have gone by the wayside.

[MikeLutton]

i miss the old tv land