NBC Could Give Third Hour of Nightly Primetime Back to Local Affiliates - Sitcoms Online Message Boards

opus · 08-26-2022, 05:07 PM

Dade Hayes
Fri, August 26, 2022 at 1:56 PM

NBC is considering giving back the 10 p.m. hour of primetime to local affiliates, a potentially significant tipping point for the legacy broadcast TV model.

Internal discussions have been going on for a number of years at the Comcast-owned NBCU, according to a person familiar with the situation, and no firm decision has been reached. The soonest a move could be made would be a year from now, given the complex web of agreements in place with affiliates and advertisers.

https://news.yahoo.com/nbc-could-thi...175619099.html

PaperClips · 08-26-2022, 08:14 PM

My local news is on right now about 6 hours a day. I'd rather they just ran a game show or something before running more local news.

opus · 08-26-2022, 08:49 PM

Since it’s 2022 of course they’re being mocked on social media…..

How Social Media Is Reacting To NBC Possibly Giving Up Primetime Hour: “Bring Back Jay Leno

As usual, social media has a cynical reaction to the news that NBC may give back the third hour of primetime to its affiliates. Besides the oft-repeated slam, “wait, there’s still broadcast TV?” many viewers turned to social media to (jokingly?) suggest that NBC bring back Leno.

After leaving The Tonight Show in 2009, Leno was given a consolation prize nightly talk show at 10 p.m. It was canceled four months after it launched.

Zoneboy · 08-26-2022, 09:18 PM

Do you have a link to this info? I can't see NBC doing this considering that most markets already have a daily overdose of local news already.

AMackII · 08-26-2022, 09:26 PM

If NBC is on the verge of relinquish its own 10pm ET slot then both ABC & CBS should have a word with NBC.

opus · 08-26-2022, 10:38 PM

NBC can’t do a few more Chicago’s and Law And Orders?

Chicago Law
Chicago Order
Law And Order: Chicago
and so on

If they tried, they could fill the time slots….

Duster76 · 08-26-2022, 11:27 PM

A final decision hasn't been reached, in any event it wouldn't start before September of 2023. NBC is also considering moving up The Tonight Show to 11pm or even 10:30pm. I guess local stations would program reruns or pick up more syndicated product (talk shows, game shows). As the streaming product becomes more and more the focus for the networks the day is probably not that far off when prime time will be filled with recycled product that has already played on the streaming platform.

Hawkee · 08-27-2022, 03:04 AM

I think this might be a sign that NBC is going belly up and moving the 10PM programming to Peacock and local NBC stations might have a chance to add more local news and syndicated talk shows and game shows and even midnight movies. Because as you know local news is the biggest moneymaker of stations and when you get the general picture when stations have local news they try to become more popular by adding more local news and by doing so makes them compete with the other stations. Take for example my NBC station didn't have it's 5PM broadcast until the 90's and in those times they used to show talk shows and rarely game shows after the soap operas but when my NBC station added a 5PM broadcast it made them the top station. But when you have a channel such as NBC sometimes ideas work in your favor while some do not. If NBC really decides to do this you can bet ABC CBS and FOX will follow suit next
Bestie

tvfan25 · 08-27-2022, 08:57 AM

They're already moving Days of our Lives to Peacock in the 1-2pm hour and that's supposed to be more news too. I hope their ratings start to sink. They probably will if all they'll have is news and crappy prime time shows.

SarahBellum · 08-27-2022, 11:35 AM

And what would those local affiliates do with that timeslot, probably air more news? Ugh.

cpmaz · 08-28-2022, 06:24 PM

At 10 p.m. (eastern, 9 p.m. in other markets), local station will just air more news shows.

Yay. (that's sarcasm, folks)

This may offend MBA types (people who are wholly motivated by money and/or numbers), but instead of giving up on one hour of primetime, use it for relationship building.

Find the best young directors, actors, writers, and producers and give them 6-10 hours/eps to tell a story.

Commercial network storytelling requires a different skillset than storytelling on cable nets or streaming services.

Will every show created under this initiative work out? No, but every new show doesn't work now.

The idea would be to establish relationships with younger talent.

Otherwise, one could think that their "plan" is to be more like Fox.

Not a good thing, and this isn't about me injecting politics into the discussion. I'm still ticked over the way they utterly mishandled Firefly.

stevea · 08-28-2022, 06:28 PM

News personalities cost money. TMZ and the like are cheaper.

Mr. Television · 08-28-2022, 06:50 PM

I don't even watch current shows anymore so no loss. The day of the networks are ending.

icecream · 08-30-2022, 08:12 PM

NBC is run by idiots. Dick Wolf needs to call them out, if their biggest supplier of content has an issue with this they might reconsider.

favoriteshow · 09-01-2022, 09:52 PM

How about give Hoda an evening shift to do as well, and still pay her less than Matt Lauer. Then be all about progressive causes.

08-26-2022, 05:07 PM	#1
opus VB Forum Superstar Join Date: May 16, 2015 Location: VB Galaxy Posts: 32,053	NBC Could Give Third Hour of Nightly Primetime Back to Local Affiliates Dade Hayes Fri, August 26, 2022 at 1:56 PM NBC is considering giving back the 10 p.m. hour of primetime to local affiliates, a potentially significant tipping point for the legacy broadcast TV model. Internal discussions have been going on for a number of years at the Comcast-owned NBCU, according to a person familiar with the situation, and no firm decision has been reached. The soonest a move could be made would be a year from now, given the complex web of agreements in place with affiliates and advertisers. https://news.yahoo.com/nbc-could-thi...175619099.html

08-26-2022, 08:14 PM	#2
PaperClips Member Frequent Poster Join Date: Feb 09, 2021 Posts: 316	NBC is Considering Dumping all 10:00 P.M. Programming and Giving it to Local News My local news is on right now about 6 hours a day. I'd rather they just ran a game show or something before running more local news.

08-26-2022, 09:18 PM	#4
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,338	Do you have a link to this info? I can't see NBC doing this considering that most markets already have a daily overdose of local news already.
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08-27-2022, 03:04 AM	#8
Hawkee Michael Fassbender Fanatic Moderator Forum Star Join Date: Jan 17, 2016 Location: California Posts: 10,728	I think this might be a sign that NBC is going belly up and moving the 10PM programming to Peacock and local NBC stations might have a chance to add more local news and syndicated talk shows and game shows and even midnight movies. Because as you know local news is the biggest moneymaker of stations and when you get the general picture when stations have local news they try to become more popular by adding more local news and by doing so makes them compete with the other stations. Take for example my NBC station didn't have it's 5PM broadcast until the 90's and in those times they used to show talk shows and rarely game shows after the soap operas but when my NBC station added a 5PM broadcast it made them the top station. But when you have a channel such as NBC sometimes ideas work in your favor while some do not. If NBC really decides to do this you can bet ABC CBS and FOX will follow suit next Bestie
	__________________ Hawkee and Aguilar, Hoping to be a great team

08-28-2022, 06:50 PM	#13
Mr. Television 22 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,125	I don't even watch current shows anymore so no loss. The day of the networks are ending.
	__________________ Sonny

08-26-2022, 08:49 PM	#3
opus VB Forum Superstar Join Date: May 16, 2015 Location: VB Galaxy Posts: 32,053	Since it’s 2022 of course they’re being mocked on social media….. How Social Media Is Reacting To NBC Possibly Giving Up Primetime Hour: “Bring Back Jay Leno As usual, social media has a cynical reaction to the news that NBC may give back the third hour of primetime to its affiliates. Besides the oft-repeated slam, “wait, there’s still broadcast TV?” many viewers turned to social media to (jokingly?) suggest that NBC bring back Leno. After leaving The Tonight Show in 2009, Leno was given a consolation prize nightly talk show at 10 p.m. It was canceled four months after it launched.

08-26-2022, 09:26 PM	#5
AMackII Member Forum Star Join Date: Oct 23, 2015 Location: St. Louis Posts: 17,198	If NBC is on the verge of relinquish its own 10pm ET slot then both ABC & CBS should have a word with NBC.

08-26-2022, 10:38 PM	#6
opus VB Forum Superstar Join Date: May 16, 2015 Location: VB Galaxy Posts: 32,053	NBC can’t do a few more Chicago’s and Law And Orders? Chicago Law Chicago Order Law And Order: Chicago and so on If they tried, they could fill the time slots….

08-26-2022, 11:27 PM	#7
Duster76 Member Senior Member Join Date: Mar 01, 2008 Location: New jersey Posts: 1,639	A final decision hasn't been reached, in any event it wouldn't start before September of 2023. NBC is also considering moving up The Tonight Show to 11pm or even 10:30pm. I guess local stations would program reruns or pick up more syndicated product (talk shows, game shows). As the streaming product becomes more and more the focus for the networks the day is probably not that far off when prime time will be filled with recycled product that has already played on the streaming platform.

08-27-2022, 08:57 AM	#9
tvfan25 Member Forum Regular Join Date: Sep 10, 2010 Location: Indiana Posts: 634	They're already moving Days of our Lives to Peacock in the 1-2pm hour and that's supposed to be more news too. I hope their ratings start to sink. They probably will if all they'll have is news and crappy prime time shows.

08-27-2022, 11:35 AM	#10
SarahBellum Member Forum 3000 Club Member Join Date: Sep 15, 2007 Location: Cleveland, OH Posts: 3,873	And what would those local affiliates do with that timeslot, probably air more news? Ugh.

08-28-2022, 06:24 PM	#11
cpmaz Member Frequent Poster Join Date: Aug 22, 2004 Location: Arizona Posts: 364	At 10 p.m. (eastern, 9 p.m. in other markets), local station will just air more news shows. Yay. (that's sarcasm, folks) This may offend MBA types (people who are wholly motivated by money and/or numbers), but instead of giving up on one hour of primetime, use it for relationship building. Find the best young directors, actors, writers, and producers and give them 6-10 hours/eps to tell a story. Commercial network storytelling requires a different skillset than storytelling on cable nets or streaming services. Will every show created under this initiative work out? No, but every new show doesn't work now. The idea would be to establish relationships with younger talent. Otherwise, one could think that their "plan" is to be more like Fox. Not a good thing, and this isn't about me injecting politics into the discussion. I'm still ticked over the way they utterly mishandled Firefly.

08-28-2022, 06:28 PM	#12
stevea 22 Years On Sitcoms Moderator Forum Legend Join Date: Aug 13, 2003 Location: Indy Posts: 44,163	News personalities cost money. TMZ and the like are cheaper.

08-30-2022, 08:12 PM	#14
icecream Cat-tastic and Whiskerlicious Forum Celebrity Join Date: Sep 01, 2006 Location: The Catacombs Posts: 20,606	NBC is run by idiots. Dick Wolf needs to call them out, if their biggest supplier of content has an issue with this they might reconsider.
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09-01-2022, 09:52 PM	#15
favoriteshow Member Forum Regular Join Date: Dec 08, 2018 Posts: 587	How about give Hoda an evening shift to do as well, and still pay her less than Matt Lauer. Then be all about progressive causes.