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Join Date: Jan 09, 2001
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https://www.theatlantic.com/culture/...ership/661163/
The return of Stranger Things with supersized episodes after three years was supposed to reverse weeks of negativity surrounding Netflix. And the supersizing worked, "according to Netflix, at least," says Shirley Li. "The streaming platform reported Tuesday that Stranger Things 4: Volume One had garnered a staggering 286.79 million hours watched over the course of its first weekend, breaking the platform’s record for an English-language TV show." But Stranger Things 4's popularity doesn't mean a return to form for Netflix, says Li, especially with a report that this season cost nearly $30 million an episode amid headlines of employee layoffs. "A $30-million-an-episode budget is unlikely to be replicated for other projects in the company’s pipeline," says Li. "Not every show can afford to be turned into event viewing. And as with previous headline-making statistics the streamer has released, the figures touted this week come with a heap of salt: Stranger Things last aired in 2019, and since then, Netflix has changed its model of determining ratings, making it impossible to accurately compare the success of this season with that of previous ones. (The third season also broke records, for instance, but viewership at the time was tallied according to the number of households watching at least 70 percent of an episode, not the number of total hours streamed.) So yes, 286.79 million hours is indeed a record-breaking number—but only in terms of data the company began collecting last year. And even then, the show’s achievements seem paltry when non-English-language series are added into the mix. In its best-performing week, the Korean drama Squid Game accumulated more than 571 million hours viewed, eclipsing Stranger Things’ total." ALSO:
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