Why is James Corden promoting Keurig coffee makers so much?

[Hawkee]

Every time I watch TV I cannot figure out why Keurig ended up using James Corden as their spokesman for their commercials? Is it because James Corden has a lot of talent for commercials or is it because James signed an exclusive deal by Keurig? I think James Corden is trying to become the new Regis Philbin and by starring in commercials he dreams that one day he will become real big as Regis and Regis Philbin was probably one of James's role models. But thanks to Keurig James Corden will become a commercial star
Bestie

[shotzette]

Originally Posted by LaBestia

Every time I watch TV I cannot figure out why Keurig ended up using James Corden as their spokesman for their commercials? Is it because James Corden has a lot of talent for commercials or is it because James signed an exclusive deal by Keurig? I think James Corden is trying to become the new Regis Philbin and by starring in commercials he dreams that one day he will become real big as Regis and Regis Philbin was probably one of James's role models. But thanks to Keurig James Corden will become a commercial star
Bestie

Keurig hired him and paid him. That's how jobs work.

[DadTheKing]

Hi, Bestie! I think Keurig thinks a late night show host would be good for their commercials because his show audience probably drinks a lot of coffee.
DTK