Amazon, NFL Get Decent Audience for League's Streaming-Only Debut

[JamesG]

Amazon, NFL Get Decent Audience for League's Streaming-Only Debut
by Rick Porter
Dec. 28, 2020


The NFL's first game to air exclusively on a streaming outlet drew a decent-sized audience on Saturday — one in line with games aired on the league's NFL Network.

The matchup between the San Francisco 49ers and Arizona Cardinals drew an average audience of 4.8 million viewers on Amazon's Prime Video and Twitch platforms and mobile properties run by the NFL, the two teams and Verizon. Local over-the-air stations in San Francisco and Phoenix also carried the game, bringing the total audience to 5.9 million, per the NFL.

The league also says 11.2 million people watched at least some portion of the game on Prime Video and Twitch. The 4.8 million "average minute audience" — the closest streaming analog to Nielsen ratings for traditional TV — is the highest ever digital viewership for an NFL regular season game.

https://www.hollywoodreporter.com/li...ing-only-debut

[opus]

I was one of them.