Nick at Nite/TV Land 2nd Quarter Ratings

[Pavan]

CLASSIC TV IS HOTTER THAN EVER!

MORE PEOPLE THAN EVER WATCH BOTH TV LAND AND NICK AT NITE IN 2nd QUARTER

A Record 1.3 Million Watch Nick at Nite; Nearly 50% More Viewers Tune In To TV Land

America¡¦s appetite for Classic TV continues to rise as evidenced by record-breaking viewership on Nick at Nite and TV Land in 2nd Quarter.* Despite heavy competition from sweeps programming and the runaway hit, The Osbournes, an average of 1.3 million viewers tuned into Nick at Nite in 2nd quarter - the most in the network¡¦s 17-year history. Over at TV Land, the network¡¦s Total Day attracted an average of 429,000 viewers in 2nd quarter - the most in the network¡¦s six-year history and a 46% increase over last year (294,000).

¡§Our record-breaking audience delivery, coupled with the recent deluge of reunion specials on broadcast television, indicates what we¡¦ve known all along - that quality classic television never goes out of style,¡¨ noted Larry W. Jones, Executive Vice President and General Manager, TV Land & Nick at Nite. ¡§We are even more encouraged by these numbers as it offers further proof that two Classic TV brands can survive and flourish.¡¨

Among Nick at Nite and TV Land¡¦s other ratings¡¦ highlights for 2nd Quarter include:

NICK AT NITE
„h Nick at Nite is the most watched cable network during its hours of broadcast among Adults 18-34 with an average of 303,000 A18-34 viewers--+30% more than last year! (9pm-6am Sun-Thu, 10pm-6am Fri & Sat.).
„h Nick at Nite is averaging more Adults 18-49 (its core demographic) than ever before, an average of 583,000 (118,000 more than last year -- a 25% increase)
„h Nick at Nite attracting an average of 1.1 million households -- 144,000 more than last year (+16%).
„h Nick at Nite¡¦s Adults 18-49 ratings are up 20% compared to 2nd Qtr ¡¦01 (.6 vs. .5) and Households are up 9% (1.2 vs. 1.1).
„h 2nd Qtr ¡¦02 was the highest rated quarter among Adults 18-49 for Nick at Nite in five years.
„h During the Nick at Nite programming hours, Nick at Nite is in a three-way tie for #1 rated network among Adults 18-49 (up from #2 last year).
„h June marks Nick at Nite¡¦s seventh consecutive month of year to year ratings growth among Adults 18-49.
„h The Cosby Show (Sun-Thu 9 p.m. ET/PT), Nick at Nite¡¦s top-rated program, averaged a 1.8/1.5 million HH, up +29% in rating and +36% in delivery over last year¡¦s like time period. Cosby also averaged more than 2 million total viewers in prime time--up +32% over last year.


TV LAND
PRIMETIME:
„h TV Land is averaging a .80 Household rating, up +14% from last year and +42% in delivery (577,000 vs. 406,000 last year.)
„h TV Land is attracting 386,000 Adults 25-54 in an average minute, 108,000 more than last year (+39%).

TOTAL DAY:
„h 2nd Qtr ¡¦02 was the most watched quarter in TV Land¡¦s history for the network¡¦s target demographic, Adults 25-54.
„h TV Land is attracting 239,000 Adults 25-54, -- 82,000 more than last year (+52%).
„h TV Land¡¦s ratings are up +25% among Households (.5 vs. .4) and +50% among A25-54 (.3 vs. .2).

[Czas na Zywiec]

Damn. This is like the worst schedule that N@N ever had and people still watch it. I'm impressed.

[dawsongirl]

Originally posted by Ricky Ricardo
Damn. This is like the worst schedule that N@N ever had and people still watch it. I'm impressed.

I'm shocked.

[DarleneIllyria]

I could see tvland still racking up ratings, but N @ N??!!! Goes to show people can suffer through the same stuff over and over I guess.....

[I Dream of Jeannie]

Oh my major!!!!!!!!!!!
Who is watching N@N? Well, looks like people just can't get enough torture!

[LucyFan]

Originally posted by Ricky Ricardo
Damn. This is like the worst schedule that N@N ever had and people still watch it. I'm impressed.

Ditto here.