Is Marriott trying to gain a new image with their commercials?

[Hawkee]

I keep seeing these commercials for Marriott hotels that are in grey and white that feature piano music playing throughout the commercial and feature people helping out to people holding hands and saying "hello" then the commercials end with the slogan "Treating Others The Way We Should" And when these commercials get tons of airplay either on TV and on the Marriott TV channel I seem to think that this is the start of a new image for Marriott to attract guests. And it reminds me of those animal abuse ads but not sad
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