Has Father's Day become an very underrated holiday for stores?

[Hawkee]

Every June it used to be that Father's Day was a big deal for stores because they used to have Father's Day sales and the stores made a lot of money during Father's Day sales but now it seems that this year there is little mention of Father's Day in store advertisements and it seems that Father's Day is now out of style in June. It used to be that every June the stores would promote Father's Day sales a lot and sporting goods stores and electronic stores would have special sections called Gifts For Dad but now I haven't seen any mention of Father's Day sales and it seems that 4th Of July is now become the hit holiday of summer for store sales
Bestie

[Babalu]

That's what happens when a staggeringly large percentage of children don't live with their fathers.