"Ant Man" is the New King of the Box Office - Sitcoms Online Message Boards

JamesG · 07-19-2015, 08:16 PM

Weekend Report: Ant-Man Raids Box Office
by Keith Simanton
July 19, 2015

Ant-Man opened to $58M at the domestic box office, slightly under its projected $60-$65M opening, becoming the 12th film in Marvel's Cinematic Universe to open at #1.

On 3,856 screens the film's per screen take was $15,051.

It's a good thing that the Paul Rudd superhero film has an "A" CinemaScore as that's the lowest per-screen average of any of the 12 films. Coming in just slightly above Ant-Man is 2008's The Incredible Hulk ($15,810 per), Thor ($16,618) and Captain America: The First Avenger ($17,512).

Disney/Marvel's marketing team must be given some kudos though. Even given the strong Marvel brand, the challenges of marketing a character unknown to the public at large, whose power is getting really tiny and controlling ants, was obvious. They wryly dealt with it head-on in their first trailer, where Paul Rudd's character asks if "it's too late to change the name," a scene that, though this can sometimes happen from trailer to screen, ironically doesn't appear in the finished film.

Universal's Minions toppled 57% off of its colossal $115.7M weekend last week, for $50.2M, but secured the #2 spot. That's a much steeper drop than Despicable Me, which dropped 41.8% in its second week and Despicable Me 2, which dropped 47.4%.

It's very reminiscent of another animated high-earner though as Shrek the Third, which still owns the biggest animated opening weekend of all time, with $121.6M, dropped 56.4% in its following weekend in May of 2007.

Trainwreck, also from Universal, did much better than anticipated, pulling in a strong $30.2M for third place, proving the ascendency and draw of Amy Schumer.

The R-rated comedy, which has an A- CinemaScore, made $9,575 per theater in 3,158 venues. 66% of the audience was female. It's director Judd Apatow's second best opening weekend ever, coming in just slightly under Knocked Up, which made $30.9M on its opening weekend in 2007.

Positive reviews and Schumer's high profile made sure Trainwreck didn't share the fate of Sex Tape , the R-rated comedy that flopped in this same frame last year with a lousy $14.6M opening.

Well worth noting is the excellent results of Roadside Attractions' Mr. Holmes, which stars Ian McKellen. The film did a robust $2.49M for 10th place with a $6,857 per screen average on 363 screens.

McKellen plays the aging, Baker Street sleuth who is battling senility all the while grappling with his last unsolved case. For director Bill Condon it has to be a relief as Holmes just made 76% in its opening weekend of what the helmer's last film, The Fifth Estate, made in its entire run.

http://www.boxofficemojo.com/news/?id=4086&p=.htm

July 17-19, 2015 Weekend Studio Estimates:

1. Ant-Man $58,040,000
2. Minions $50,200,000 / $216,692,000
3. Trainwreck $30,200,000
4. Inside Out $11,660,000 / $306,363,000
5. Jurassic World $11,400,000 / $611,174,000
6. Terminator Genisys $5,400,000 / $80,640,000
7. Magic Mike XXL $4,500,000 / $58,636,000
8. The Gallows $4,005,000 / $18,007,000
9. Ted 2 $2,700,000 / $77,457,000
10. Mr. Holmes $2,489,000

DFullz · 07-29-2015, 06:56 AM

Can't believe it. I was thinking people will not like this movie. But i was wrong.

DFullz · 08-08-2015, 04:09 AM

Wow this movie was epic !!! ! Loved it ! Incredible actors ! Brilliant storyline, great script & effects. Can't wait for the sequel now ! Wasn't sure what to expect with this film but it definitely excelled my expectations! A new fav ! The sequel is going to be awesome because of how this film ended ! Plus no matter how old Michael Douglas gets he's still got his charm ! 5/5

07-19-2015, 08:16 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,168	"Ant Man" is the New King of the Box Office *Weekend Report: Ant-Man* Raids Box Office** by Keith Simanton July 19, 2015 Ant-Man opened to $58M at the domestic box office, slightly under its projected $60-$65M opening, becoming the 12th film in Marvel's Cinematic Universe to open at #1. On 3,856 screens the film's per screen take was $15,051. It's a good thing that the Paul Rudd superhero film has an "A" CinemaScore as that's the lowest per-screen average of any of the 12 films. Coming in just slightly above Ant-Man is 2008's The Incredible Hulk ($15,810 per), Thor ($16,618) and Captain America: The First Avenger ($17,512). Disney/Marvel's marketing team must be given some kudos though. Even given the strong Marvel brand, the challenges of marketing a character unknown to the public at large, whose power is getting really tiny and controlling ants, was obvious. They wryly dealt with it head-on in their first trailer, where Paul Rudd's character asks if "it's too late to change the name," a scene that, though this can sometimes happen from trailer to screen, ironically doesn't appear in the finished film. Universal's Minions toppled 57% off of its colossal $115.7M weekend last week, for $50.2M, but secured the #2 spot. That's a much steeper drop than Despicable Me, which dropped 41.8% in its second week and Despicable Me 2, which dropped 47.4%. It's very reminiscent of another animated high-earner though as Shrek the Third, which still owns the biggest animated opening weekend of all time, with $121.6M, dropped 56.4% in its following weekend in May of 2007. Trainwreck, also from Universal, did much better than anticipated, pulling in a strong $30.2M for third place, proving the ascendency and draw of Amy Schumer. The R-rated comedy, which has an A- CinemaScore, made $9,575 per theater in 3,158 venues. 66% of the audience was female. It's director Judd Apatow's second best opening weekend ever, coming in just slightly under Knocked Up, which made $30.9M on its opening weekend in 2007. Positive reviews and Schumer's high profile made sure Trainwreck didn't share the fate of Sex Tape , the R-rated comedy that flopped in this same frame last year with a lousy $14.6M opening. Well worth noting is the excellent results of Roadside Attractions' Mr. Holmes, which stars Ian McKellen. The film did a robust $2.49M for 10th place with a $6,857 per screen average on 363 screens. McKellen plays the aging, Baker Street sleuth who is battling senility all the while grappling with his last unsolved case. For director Bill Condon it has to be a relief as Holmes just made 76% in its opening weekend of what the helmer's last film, The Fifth Estate, made in its entire run. http://www.boxofficemojo.com/news/?id=4086&p=.htm July 17-19, 2015 Weekend Studio Estimates: 1. Ant-Man $58,040,000 2. Minions $50,200,000 / $216,692,000 3. Trainwreck $30,200,000 4. Inside Out $11,660,000 / $306,363,000 5. Jurassic World $11,400,000 / $611,174,000 6. Terminator Genisys $5,400,000 / $80,640,000 7. Magic Mike XXL $4,500,000 / $58,636,000 8. The Gallows $4,005,000 / $18,007,000 9. Ted 2 $2,700,000 / $77,457,000 10. Mr. Holmes $2,489,000

07-29-2015, 06:56 AM	#2
DFullz Member Occasional Poster Join Date: Jul 29, 2015 Location: Beach, California Posts: 31	Can't believe it. I was thinking people will not like this movie. But i was wrong.

08-08-2015, 04:09 AM	#3
DFullz Member Occasional Poster Join Date: Jul 29, 2015 Location: Beach, California Posts: 31	Wow this movie was epic !!! ! Loved it ! Incredible actors ! Brilliant storyline, great script & effects. Can't wait for the sequel now ! Wasn't sure what to expect with this film but it definitely excelled my expectations! A new fav ! The sequel is going to be awesome because of how this film ended ! Plus no matter how old Michael Douglas gets he's still got his charm ! 5/5