TV Land Rebrands Itself with New Logo & On-Air Look - Sitcoms Online Message Boards

HauntedThunderman94 · 06-23-2015, 05:16 PM

Quote:

Cable channel gets new look, aims for “quality, cleverness and truth”

TV Land revealed its new logo on Tuesday, one of the final touches of its rebranding effort.

The network said the new look, which debuts today on the linear channel, reflects the three tenets of its “reinvention” — “quality, cleverness and truth” — and attempts to be “more authentic, raw and emotive.”

“Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself,” said Kim Rosenblum, executive vice president of Marketing and Creative for the network. “The majority of our audience in prime time and weekends are now Gen Xers – vibrant, working adults who grew up on MTV and edgier shows. They demand and deserve a brand that is more connected to where they are today. They are layered and complicated, and their idea of escape is to lean in and go deep. We are a new TV Land for this new audience.”

Also Read: 'Younger's' Sutton Foster on Juggling Sexism, Ageism With Comedy and 8 Other Emmy Contender Quickies

Keith Cox, executive vice president of Development and Original Programming for TV Land, added: “For the past year, we’ve been taking more risks as a network, committed to bringing in the content that makes us a destination for unique shows that have a distinct voice, separating us from the TV Land of the past. The new look and logo signal that this change is officially here.”

TV Land’s brand reinvention — moving toward original programming that is more serialized — began with Darren Starr’s “Younger.” The channel aims to take more risks and reflects the life experiences of the Gen X viewer, it said. Other new summer series, “The Jim Gaffigan Show,” “Impastor” and “Teachers” also mark the approach.

The cable channel recently announced a script deal with John Wells and John Riggi for a single-camera period comedy project inspired by the life of Kyle Richards.

The new logo:

http://tvbythenumbers.zap2it.com/201...r-look/421449/

MikeLutton · 06-23-2015, 05:34 PM

mine says tv land classic but same shows as before make no sense

opus · 06-23-2015, 05:35 PM

Has anyone ever watched a network for the logo?

Sal · 06-23-2015, 06:46 PM

Quote:

Originally Posted by opus

Has anyone ever watched a network for the logo?

No, unless it's Logo, but that would just be redundant.

The key quote to note here is where it says that TV Land wants to add programming that would be "separating us from the TV Land of the past" The great series from the past was exactly the reason why they became a big success right away but are struggling to gain viewers now so like everyone else they're going for the cheap and sleazy look. In other words, Younger is in (younger shows for younger audiences) and the classics are out, and so is any good taste they once had.

DJM77 · 06-23-2015, 07:20 PM

Just when I thought it wasn't possible for me to hate TV Land more than I already do.

stevea · 06-26-2015, 02:33 PM

Quote:

Originally Posted by DJM77

Just when I thought it wasn't possible for me to hate TV Land more than I already do.

Amen.

And re-read the quotes from those honchos--huh? It's like listening to a politician, only worse.

Here's a translation: "Our ratings and revenues are in the tank, and getting worse. Let's go further down toward the gutter level and see if we can rescue ourselves."

Mr. Television · 06-26-2015, 07:42 PM

I finally watched Younger and I guess they are trying to change their image. lol

MrCleveland · 06-26-2015, 08:17 PM

No matter what...TV Land is dead to me!

I'll go with Antenna TV, Cozi, and MeTV thanks very much....

Zoneboy · 06-26-2015, 08:18 PM

tlc38tlc38 · 06-26-2015, 08:38 PM

I gave up on the network long ago especially when they started doing the off-the-wall schedule times like an episode of "Three's Company" coming on at 11:22 and going off at 12:02. That's ridiculous and so obvious they're just making room for more commercials. Horrible, horrible excuse for a network.

I miss the days of TV Land when they'd show THE CLASSICS on a regular schedule without pounding the crap outta commercials.

Regulus · 06-26-2015, 10:04 PM

Quote:

Originally Posted by HauntedThunderman94

tv-land-rebrands-itself-with-new-logo-on-air-look/421449/[/url]

Is this "watermark" logo that shows on the screen as big as it appears on this post?

"

Dr. Loveless · 06-27-2015, 12:44 PM

I'm a Gen-Xer, and what they outline holds absolutely no interest for me whatsoever. And this is from someone who enjoys several "edgy" modern drama series, like Fargo, The Americans, Breaking Bad, Game of Thrones, Boardwalk Empire, Mad Men, etc. I just have no confidence in TV Land's brain trust to deliver anything of quality (even of "edgy" quality), and hold them in contempt for discarding what their predecessors built and operated in the mid/late-1990s (this contempt extends to the audiences who helped facilitate this gradual switch to what TV Land and Nick @ Nite eventually became).

Actually, TV Land lost my viewership when they were still a classic TV network, but went overboard with the gimmick of marathon programming of individual series, and relied too much on the overplayed "tried-and-true" classics (Lucy, Andy Griffith, Bewitched, Brady Bunch, etc), while scaling way back on (and eventually excluding) the less-familiar oldies. That was something like 15 years ago... wow.

That's why I largely subscribe to the Regulus method of home entertainment. The network/library you build for yourself can't be corrupted by the bad taste and wrongheaded decisions of others, and will last a lifetime.

Coffeecup · 06-27-2015, 06:15 PM

[B]I'll go with Antenna TV, Cozi, and MeTV thanks very much..

I have added Decades to your list. Once TVland went into 1990's tv shows and aired current shows, I tuned out. By then other retro stations came in and many of us switched.

Patty Duke · 06-28-2015, 07:58 AM

IMO TV Land re-branded themselves years ago when they stopped airing the classic's and cut off parts of what little they offered with excess commercials. I no longer watch that channel.

Will and Grace Fanatic · 06-29-2015, 03:20 PM

I've learned from being on this site, that most here love the classics. Which is good. But you have to get into today's television shows as well.

The reason networks change their images and programming is to get ratings, which in return bring in the money. If no one is watching you lose money. The reruns that TV Land has shown probably weren't bringing in the big ratings.

Honestly if you want to watch your classic shows the best thing is to get Netflix, Hulu, or buy all the DVD sets.

06-23-2015, 05:34 PM	#2
MikeLutton Mike Lutton DVD Legend! Forum Veteran Join Date: Jan 05, 2005 Location: usa pennsyvania Posts: 6,870	mine says tv land classic but same shows as before make no sense
	__________________ Tv And DVD Addict got over a hundred dvds in my collection more than anyone in the neighborhood. also huge Animal lover family man

06-23-2015, 07:20 PM	#5
DJM77 Member Forum Veteran Join Date: May 15, 2001 Location: Missouri Posts: 5,552	Just when I thought it wasn't possible for me to hate TV Land more than I already do.
	__________________ Marge: There are only 49 stars on that flag. Abe: I'll be deep in the cold, cold ground before I recognize Missouri!

06-26-2015, 07:42 PM	#7
Mr. Television 22 Years at Sitcoms Online Forum Icon Join Date: Jun 06, 2003 Location: Somewhere you're Not Posts: 62,125	I finally watched Younger and I guess they are trying to change their image. lol
	__________________ Sonny

06-26-2015, 08:17 PM	#8
MrCleveland Drew Carey from Hell Forum Star Join Date: Nov 10, 2007 Location: The City of Cleveland, in The State of Cleveland, in The United States of Cleveland Posts: 14,222	No matter what...TV Land is dead to me! I'll go with Antenna TV, Cozi, and MeTV thanks very much....
	__________________ Thank God for kids that love Obscure Things. Lee Hazlewood (1929-2007) You ARE Special to God! Rev. Ernest Angely (August 1921-May 2021)

06-26-2015, 08:38 PM	#10
tlc38tlc38 Every day’s a Dolly day! Forum Star Join Date: May 02, 2008 Location: I’m just travelin’ thru Posts: 19,252	I gave up on the network long ago especially when they started doing the off-the-wall schedule times like an episode of "Three's Company" coming on at 11:22 and going off at 12:02. That's ridiculous and so obvious they're just making room for more commercials. Horrible, horrible excuse for a network. I miss the days of TV Land when they'd show THE CLASSICS on a regular schedule without pounding the crap outta commercials.
	__________________ Give generously to them and do so without a grudging heart; then because of this the LORD your God will bless you in all your work and in everything you put your hand to. Deuteronomy 15:10 In loving memory of my best friend, my Mama.

06-23-2015, 05:35 PM	#3
opus VB Forum Superstar Join Date: May 16, 2015 Location: VB Galaxy Posts: 32,053	Has anyone ever watched a network for the logo?

06-26-2015, 08:18 PM	#9
Zoneboy RIP, I'LL NEVER FORGET YOU :( Moderator Forum Superstar Join Date: Jul 13, 2003 Location: AT HOME WISHING ALL THIS WAS JUST A DREAM AND THAT I'LL WAKE UP FROM THIS NIGHTMARE. Posts: 34,338

06-27-2015, 12:44 PM	#12
Dr. Loveless Member Frequent Poster Join Date: Jul 01, 2012 Location: New England Posts: 224	I'm a Gen-Xer, and what they outline holds absolutely no interest for me whatsoever. And this is from someone who enjoys several "edgy" modern drama series, like Fargo, The Americans, Breaking Bad, Game of Thrones, Boardwalk Empire, Mad Men, etc. I just have no confidence in TV Land's brain trust to deliver anything of quality (even of "edgy" quality), and hold them in contempt for discarding what their predecessors built and operated in the mid/late-1990s (this contempt extends to the audiences who helped facilitate this gradual switch to what TV Land and Nick @ Nite eventually became). Actually, TV Land lost my viewership when they were still a classic TV network, but went overboard with the gimmick of marathon programming of individual series, and relied too much on the overplayed "tried-and-true" classics (Lucy, Andy Griffith, Bewitched, Brady Bunch, etc), while scaling way back on (and eventually excluding) the less-familiar oldies. That was something like 15 years ago... wow. That's why I largely subscribe to the Regulus method of home entertainment. The network/library you build for yourself can't be corrupted by the bad taste and wrongheaded decisions of others, and will last a lifetime.

06-27-2015, 06:15 PM	#13
Coffeecup coffeecup. Forum 3000 Club Member Join Date: Jan 17, 2003 Location: snoozeville Posts: 3,176	[B]I'll go with Antenna TV, Cozi, and MeTV thanks very much.. I have added Decades to your list. Once TVland went into 1990's tv shows and aired current shows, I tuned out. By then other retro stations came in and many of us switched.

06-28-2015, 07:58 AM	#14
Patty Duke Good night, John Boy Forum Regular Join Date: Feb 09, 2013 Location: The Land of Milk and Honey Posts: 788	IMO TV Land re-branded themselves years ago when they stopped airing the classic's and cut off parts of what little they offered with excess commercials. I no longer watch that channel.
	__________________ Hebrews 13:2 Do not forget to show hospitality to strangers, for by so doing some people have shown hospitality to angels without knowing it.

06-29-2015, 03:20 PM	#15
Will and Grace Fanatic be happy Senior Member Join Date: Feb 15, 2002 Location: seattle, washington Posts: 2,746	I've learned from being on this site, that most here love the classics. Which is good. But you have to get into today's television shows as well. The reason networks change their images and programming is to get ratings, which in return bring in the money. If no one is watching you lose money. The reruns that TV Land has shown probably weren't bringing in the big ratings. Honestly if you want to watch your classic shows the best thing is to get Netflix, Hulu, or buy all the DVD sets.
	__________________ love is love