A&E Unveils New Logo, Tagline: "Be Original" - Sitcoms Online Message Boards

JamesG · 10-09-2013, 02:44 PM

A&E Unveils New Logo, Tagline
by The Deadline Team
10/9/13

A&E Network announced today it will roll out a new brand identity and new tagline: “Be Original” on December 11, during its "Duck Dynasty" Christmas special.

In its announcement, the network noted its programming is 100% original in primetime — compared to, say, USA Network (11% original), TNT (20% original), FX (14% original) and TBS (7% original).

“As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for,” said Guy Slattery, EVP Marketing, A&E Network.

“Our new tagline embodies who we are and not just what we do,” chimed in David McKillop, General Manager & EVP of A&E Network. “From Duck Dynasty to Bates Motel, we are 100% original with the most unique characters and content in television. ‘Be Original’ is much more than a tagline, it’s a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers.”

http://www.deadline.com/2013/10/ae-u...-logo-tagline/

mr awesome · 10-09-2013, 05:16 PM

Nice 'new' logo. Hasn't really changed much except their doing that hardly legible and dumb 'white space' thing that USA does in their logo with the 'S.'

robyrob · 10-09-2013, 05:25 PM

who cares if its original if its reality garbage? - and worse they repeat it ad nauseum.

gidgetgrape · 10-09-2013, 05:52 PM

I miss the "arts and entertainment" days, that's for sure.

UMFaninMD · 10-09-2013, 06:26 PM

Quote:

Originally Posted by gidgetgrape

I miss the "arts and entertainment" days, that's for sure.

Me too. When I was younger and wanted to get some "culture" I watched A&E. Now it's pretty much The Duck Dynasty Channel.

visaman666 · 10-09-2013, 06:31 PM

I liked their Nero Wolfe Series, having read the book (Beatles reference).

Tubehead · 10-09-2013, 06:54 PM

for shows I watch
storage wars
storage wars teaxs
storage wars new York
bater kings
panic 911
some times beyond scared straight

for re uins some time I watch
criminal minds
csi mania

Tubehead · 10-09-2013, 06:56 PM

I just can't seem to get into Duck Dynasty all they do set talk to each other my aunt dain likes it a lot it is good to see good clean family show I watch it some times when theirs nothing on. I like it when they pray they mention Jesus in the show I think that's awesome

10-09-2013, 02:44 PM	#1
JamesG Freakshow Moderator Forum Icon Join Date: Feb 01, 2008 Location: Brooklyn, NY Posts: 57,039	A&E Unveils New Logo, Tagline: "Be Original" A&E Unveils New Logo, Tagline by The Deadline Team 10/9/13 A&E Network announced today it will roll out a new brand identity and new tagline: “Be Original” on December 11, during its "Duck Dynasty" Christmas special. In its announcement, the network noted its programming is 100% original in primetime — compared to, say, USA Network (11% original), TNT (20% original), FX (14% original) and TBS (7% original). “As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for,” said Guy Slattery, EVP Marketing, A&E Network. “Our new tagline embodies who we are and not just what we do,” chimed in David McKillop, General Manager & EVP of A&E Network. “From Duck Dynasty to Bates Motel, we are 100% original with the most unique characters and content in television. ‘Be Original’ is much more than a tagline, it’s a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers.” http://www.deadline.com/2013/10/ae-u...-logo-tagline/ Attached Images

10-09-2013, 05:25 PM	#3
robyrob certified wackball#3 Moderator Forum Icon Join Date: Aug 03, 2003 Location: hiding under the third booth at Arnold's Posts: 58,176	who cares if its original if its reality garbage? - and worse they repeat it ad nauseum.
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10-09-2013, 06:54 PM	#7
Tubehead Member Forum Veteran Join Date: Feb 12, 2007 Location: chattanooga.tn Posts: 5,139	a&e shows for shows I watch storage wars storage wars teaxs storage wars new York bater kings panic 911 some times beyond scared straight for re uins some time I watch criminal minds csi mania

10-09-2013, 06:56 PM	#8
Tubehead Member Forum Veteran Join Date: Feb 12, 2007 Location: chattanooga.tn Posts: 5,139	Duck Dynasty I just can't seem to get into Duck Dynasty all they do set talk to each other my aunt dain likes it a lot it is good to see good clean family show I watch it some times when theirs nothing on. I like it when they pray they mention Jesus in the show I think that's awesome

10-09-2013, 05:16 PM	#2
mr awesome Member Frequent Poster Join Date: Jun 23, 2013 Location: pittsburgh Posts: 275	Nice 'new' logo. Hasn't really changed much except their doing that hardly legible and dumb 'white space' thing that USA does in their logo with the 'S.'

10-09-2013, 05:52 PM	#4
gidgetgrape Forever Gidget Forum 3000 Club Member Join Date: Sep 20, 2003 Location: Texas Posts: 3,503	I miss the "arts and entertainment" days, that's for sure.

10-09-2013, 06:31 PM	#6
visaman666 Member Forum Regular Join Date: Jan 06, 2007 Posts: 818	I liked their Nero Wolfe Series, having read the book (Beatles reference).