ABC Renews "Celebrity Wife Swap" for 3rd Season

[JamesG]

ABC’s "Celebrity Wife Swap" Renewed for Third Season
by NELLIE ANDREEVA
Wednesday July 31, 2013


ABC has ordered a 13-episode third season of "Celebrity Wife Swap", from Zodiak USA. Season 2 of the reality series, an offshoot of "Wife Swap", featured switcheroos that included reality TV stars Kate Gosselin and Kendra Wilkinson; 1990s music stars Gerardo Mejia and Sisqo; as well as TV mother-daughter duo Joan and Melissa Rivers swapping lives with Bristol and Willow Palin, daughters of former Alaska Gov. Sarah Palin.

The season averaged more than 4.1 million total viewers.



“The format is timeless,” said Bruce Toms, executive producer for Zodiak USA. “Each celebrity brings their own fun and comedic approach to this classic fish-out-of–water experience.”

In the series, two mothers of celebrity families, each with opposing values, trade households, lifestyles and children for a week.



The "Wife Swap" franchise has been successful, producing more than 120 episodes combined for the civilian and celebrity versions.

The future of the original "Wife Swap" series on ABC is unclear.

http://www.deadline.com/2013/07/abcs...-third-season/

[icecream]

Shame on ABC continuing to make a mockery of marriage with this show. It doesn't even get good ratings like the Bachelor franchise. Next thing you know they'll be renewing the filth that is Mistresses.