"Jack the Giant Slayer" Slays New Releases for #1 Spot

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Weekend Report: Jack Not Very Giant
by Ray Subers
March 3, 2013


The month of March got off to a terrible start this weekend thanks to disappointing debuts from Jack the Giant Slayer, 21 and Over and The Last Exorcism Part II.

The Top 12 earned a meager $94.4 million, which is off a whopping 38 percent from last year.







At 3,525 locations, Jack the Giant Slayer took first place with an estimated $28.01 million. That's lower than nearly all comparable titles, including last March's John Carter ($30.2 million); it hurts even more considering the movie wound up costing nearly $200 million.

A tiny silver lining is the fact that it experienced a huge jump on Saturday (up 56 percent), which suggests it could hang on better than its similar movies.



Making an expensive, violent, CGI-heavy adaptation of a children's fable was always a risky proposition, and as a result Jack the Giant Slayer has been plagued with issues for years.

It was originally scheduled to open last June with the title Jack the Giant Killer, but Warner Bros. bumped it back and switched in a gentler title in an effort to woo family audiences. Unfortunately, the movie never wound up looking very appealing, and WB's modest, unenthusiastic marketing effort didn't really help.

At this point, the hope is to score big international, where the movie could conceivably earn north of $200 million.



Jack's audience was 55 percent male and 56 percent over the age of 25, which suggests that families didn't make up a large portion of the crowds. They awarded the movie a solid "B+" CinemaScore, which improved to an "A" among the under-18 crowd.

Warner Bros. reported that IMAX showings accounted for 12 percent of the gross, though they did not report a 3D share.







In its fourth weekend, comedy hit Identity Thief dipped 31 percent to an estimated $9.7 million.

So far, the movie has earned $107.4 million, and it's on pace to ultimately top director Seth Gordon's first two comedies — Four Christmases ($120.1 million) and Horrible Bosses ($117.5 million)—by the end of its run.







At 2,771 theaters, 21 and Over bombed with an estimated $9 million.

That's less than half of what Project X made at the same time last year, which is very disappointing considering the strong similarities between the two movies (The Hangover connection, similar release date, drunken debauchery, etc.).

Relativity is reporting that the audience was split evenly between men and women, and skewed younger (73 percent under 25). They gave the movie a "B" CinemaScore, which suggests it won't get any word-of-mouth boost.







The Last Exorcism Part II earned just over $8 million this weekend, which is a fraction of the original Last Exorcism's $20.4 million in August 2010. It's also a bit lower than last weekend's horror bomb Dark Skies ($8.1 million), which is truly surprising given the movie's franchise tie-in.

In fact, this weak start can probably be blamed in part on the first movie's bad reputation: at the time, it received an awful "D" CinemaScore, and could barely double its opening weekend gross by the end of its run.



The Last Exorcism Part II did a bit better with audiences — it earned a "C-" CinemaScore—but there's still almost no chance it winds up earning over $20 million.

Also, the audience breakdown was 52 percent male and 65 percent under the age of 25.



There's not necessarily a connection here, but it is at least worth mentioning that Project X and The Last Exorcism both utilized "found footage" and both opened over $20 million, while 21 and Over and The Last Exorcism Part II did not and wound up under $10 million.







In fifth place, Snitch fell 42 percent to an estimated $7.7 million.

Through 10 days in theaters, the Dwayne "The Rock" Johnson thriller has earned $24.4 million.







While the Academy Awards are over, the winners sure aren't done earning money at the box office.

Silver Linings Playbook — which saw a win for Best Actress Jennifer Lawrence—improved three percent to an estimated $5.94 million. To date, the romantic comedy hit has earned $115.5 million.

After winning four awards, including Best Director, Life of Pi improved 43 percent to an estimated $2.3 million, and made its way back in to the Top 12 for the first time in 2013. The movie has now earned $116.9 million at the domestic box office, and is closing in on $600 million worldwide.

Finally, Best Picture winner Argo improved 21 percent to an estimated $2.2 million, which is an impressive haul considering the movie has been available on DVD/Blu-ray/On Demand for the past week-and-a-half. The Ben Affleck-directed Iranian hostage crisis thriller has now earned an excellent $132.8 million.







Submarine thriller Phantom opened in 1,118 locations this weekend, but first-time distributor RCR has yet to report box office figures; other sites are reporting a terrible figure less than $500,000.

http://www.boxofficemojo.com/news/?id=3643&p=.htm









March 1-3, 2013 Weekend Studio Estimates:


1. Jack the Giant Slayer $28,010,000
2. Identity Thief $9,706,000 / $107,433,000
3. 21 and Over $9,000,000
4. The Last Exorcism Part II $8,030,000
5. Snitch $7,700,000 / $24,410,000
6. Escape from Planet Earth $6,726,000 / $43,213,000
7. Safe Haven $6,300,000 / $57,093,000
8. Silver Linings Playbook $5,941,000 / $115,521,000
9. A Good Day to Die Hard $4,500,000 / $59,624,000
10. Dark Skies $3,556,000 / $13,453,000

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im not into fairy tails i liked it